Every time someone visits your healthcare practice website, they essentially appear as potential patients. The goal of your website should be to convert these visitors into actual patients. Your healthcare practice website says a lot about your online presence and practice. This is where most of your patients make a first impression. While a welcoming design is important, a lot goes on to achieve an action-oriented design. Your online healthcare marketing strategy should not only attract visitors to your website but turn them into clients.
In order to improve your new patient conversion rate, you must incorporate these key elements.
1. Give your patients what they want
No matter which industry you are from, the number one way to convert your website visitors into loyal customers is to figure out what it is that they truly what and give them that. To get more patients, you need to work on what patients are looking for from your practice and what you offer. Before starting, make a detailed list of all the services that you offer to make website navigation easy for your visitors. Ensure each of your website pages is SEO optimized to attract the right patients via search engine results.
2. Engaging provider bios
Before a patient makes his or her decision, the first thing they look for is information. Having enough information allows them to trust you for them to choose you as their healthcare partner. Having engaging bios and more detailed services is important to help them learn more about you. This should include more than just their degrees and professional certifications. Provide insight into their clinical interests, their work philosophy, and how they work with their patients to build a human connection. The relationship between a healthcare provider and a patient is of utmost trust and reliability. Providing such information serves as a building block of that relationship.
3. Keep your contact information prominent and online appointments
Having your contact information front and center on a banner header is a great way to turn visitors into patients. In today’s digital world, patients like to have the ability to schedule an appointment online. This is the basic level of digital convenience that they expect in current times. This makes it easy for them to reach you in case of any questions or to book an appointment.
4. Telehealth
Telehealth has become a digital necessity over the past couple of years. Its usage has skyrocketed and there is no going back now. More and more patients opt for telehealth and therefore it is important you as a healthcare practice offer it.
When it comes to digital healthcare marketing, there’s no one-size-fits-all approach. There are some patients who will prefer one thing over the other – for example, communicating via text rather than calls. The main goal, however, should be to develop a strategy and website that is inviting and drives retention. This is likely to build patient loyalty.
