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Practical takes on software development, AI, and growing a tech business. We write about what we've learned building real products.

The Future of AI in Enterprise Software Development

AI is changing how enterprise teams build and ship software. We look at what's actually working, from automated testing to code generation and beyond.

February 6, 20268 min read

Saurabh K Shah

Author

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Microservices Architecture: Best Practices for 2024

development

Jan 12, 202412 min read

Microservices Architecture: Best Practices for 2024

The patterns that actually matter for scalable microservices. We break down service mesh, API gateways, distributed tracing, and when to skip the hype.

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marketing

Jan 10, 20246 min read

Digital Marketing Trends for Tech Companies in 2024

What's actually moving the needle in digital marketing for tech companies right now. We cover content strategy, ABM tactics, paid channels, and what to ignore.

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Scaling Tech Startups: Lessons Learned from 100+ Companies

business

Jan 8, 202410 min read

Scaling Tech Startups: Lessons Learned from 100+ Companies

What we've learned working with 100+ tech startups. The mistakes that keep showing up, the strategies that hold, and how to tell the difference early.

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Jan 5, 202415 min read

A Complete Guide to Machine Learning Model Deployment

Getting ML models from training into production is harder than it sounds. We walk through MLOps, monitoring, versioning, and keeping things running smoothly.

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React Performance Optimization: Advanced Techniques

development

Jan 3, 20249 min read

React Performance Optimization: Advanced Techniques

Your React app doesn't have to be slow. We dig into virtualization, memoization, code splitting, lazy loading, and the profiling tools that actually help.

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B2B SaaS Customer Acquisition: Strategies That Work

marketing

Jan 1, 20247 min read

B2B SaaS Customer Acquisition: Strategies That Work

Customer acquisition for B2B SaaS is its own game. Here's what we've seen work: inbound content, outbound sequences, partnerships, and referral loops.

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