Native ads, to simplify, are ads that you see on other websites. They match the look and feel of the host website where they appear. These ads are found on social media feeds, or appear as ‘recommended’ content on a given web page. These ads don’t appear as separate banners and do not look any different from the flow of the page on which they appear. This kind of advertising is not disruptive and it appears in front of the viewer as a part of the native content of the page on which it appears.
Why Native Advertising?
High Viewership- Native advertising is ingenious! It is found that consumers pay more attention to native ads than display ads online. They have been known to generate an 18% increase in interest in purchasing, and they have greater visual engagement than even the original content of the host page.
Refreshing- Native ads are unorthodox, in the sense that they appear differently from generic ads and are less likely to tire out the consumer.
Acceptability- It has been found that users are well aware of the fact that these “recommendations” are adverts, but they don’t seem to mind it anyway.
Improve other marketing efforts
SEO makes sure your website stays relevant and your customers always find you. It helps build brand recognition to supplement all your other marketing efforts like PPC and advertising. It works because people trust organic listings.
SEO best practices so that there’s nothing impeding crawling and ranking, configuring fundamental SEO fields for optimal organic performance. The more technically sound your site is, the easier it will be for search engines to index it, and the better it will rank.
Organic leads convert 8x higher
The highest intent customers online come through organic channels. SEO helps you connect with those looking for your services. That means you get the lead instead of your competition.
The ABCs of SEO
As a Google Premium Partner, OpenMoves has deep team experience with optimization, site organization, links, and site architecture. We will identify the technical areas of your site that need improvement and will have the highest impact.
A long term solution
SEO gets you organic results that act as compounding interest into your business. The longer you stick with an SEO campaign, the better it gets at driving leads and traffic to your website.
By making your website accessible, you are ensuring all users, including people with disabilities, of a good user experience and easy access. We’ll ensure the widest possible audience and compliance with ADA requirements.