If you have been anywhere near the digital marketing landscape, then you have heard of the term Search Engine Optimization (SEO) Marketing. SEO marketing is what puts you high on search engine results. When your website’s content matches the potential customer’s needs, it makes it optimized for people searching online. Search engine optimization has transformed tremendously from the days of keyword stuffing and click bait copy.
What is SEO Marketing?
SEO marketing is when you optimize web pages to rank high on search engines such as Google. This digital marketing technique increases your website’s visibility, increasing the chances of potential customers finding their way to you.
Types of SEO Marketing
- Technical SEO
This involves making several changes to the backend of your website to improve search performance. Technical SEO is what ensures your website runs smoothly, is fast, and is optimized for search engine crawlers.
- On-page SEO
On-page SEO is one of the main types of SEO marketing in which you optimize the entire content of your website including text, images, and videos. This ensures that potential visitors and search engines know and understand what your website is all about. This consequently means delivering high-quality content with the right keywords.
- Off-page SEO
Your website is just one of the places where you can utilize the benefits of SEO marketing. There are steps you can take on other websites that will boost your rankings as well. This method boils down to building strong backup links, i.e. links on different websites that revert to your site. The more relevant and high-quality your backlinking is, the more your domain authority increases as search engines then interpret your site to be reputable.
The 4 SEO Marketing Tactics You Need To Know
- Keyword Research – Your top priority should be researching and targeting keywords your site visitors are using.
- Competitive Analysis – It is important to check out competitors who already rank highly in search engines for the same keywords. This will help you strategize tactics to climb the search rankings.
- Active Link Building – This tactic can completely transform your search engine rankings by allowing more authoritative websites to do the work for you. For this to work, ensure you have an established social media and local business directories presence.
- Image Optimization – Often underestimated, this can enhance your on-page SEO completely. It creates an added benefit for website visitors, making your website more valuable.
Local SEO is a more focused approach to search engine optimization. While SEO in general focuses on ranking high, local SEO allows you to position yourself right in front of potential customers located in your area. About 47% of Google searches are for local businesses and this is what small businesses should be taking advantage of. While the principles of both local and global rankings are the same, Local SEO positions you for specific, location-based results making sure that the potential customers are well within your reach.
North Rose Technologies has been developing successful SEO strategies for companies across the globe and in the United States. Having an expert guiding you through the SEO terrain makes a world of difference!