With digital marketing becoming the norm for most businesses, the healthcare industry continues to weigh the consequences of it against their ethical and professional obligations. However, in doing so, dentists and other medical practitioners are missing out on a big pool of potential patients. The way to navigate is to adopt marketing practices that are not only in compliance with all regulations and ethical codes but also allow these professionals to advertise their services and establish a strong online presence.
As of 2025, many dentists globally have begun to employ effective, data-driven digital marketing strategies that reliable dental digital marketing agencies develop. If you are one of the practices that haven’t taken the digital route yet, you are akin to a lost fish.
Traditional methods of marketing
Long gone are the days of traditional marketing. As the dental industry gets more competitive, all practices have one goal – to attract new patients. The only way to stand apart in this crowd is to adopt dental marketing practices that align with your ideals and goals.
Many dental practices, struggling to find the right strategy, jump right into it with Google ads without a set plan. Healthcare marketing without a goal-oriented and tailored plan is like treating your patients without a plan in place. As we all know, the latter is a sure-shot way towards a disastrous end.
Blindly going into it is not just a costly venture but also unlikely to give you the desired results.
With the advancements made in technology, we are exposed to a plethora of highly effective dental practice marketing strategies. Focusing on a holistic approach can help dental practitioners attract the right patients while staying within a budget.
Best Dental Marketing Tips
With the right dental marketing strategies, you position your practice as a credible and reliable source of healthcare services in an increasingly competitive landscape. Recent studies have shown that almost 97% of consumers search online for local practices and that 41% of patients have switched healthcare providers due to a lack of engagement.
Dental practices can generate a high ROI with credible reviews, relevant information, and communicative services.
Using innovative marketing strategies, leveraging data-driven insights, and prioritizing patient-centric approaches can significantly help your dental practice thrive.
Partnering with a trusted dental digital marketing company can help you navigate this complex field. Consider the following tips when setting up your marketing plan.
1) Google Reviews
With patients currently spoiled for choice, it’s difficult for them to make a decision on their chosen dental practice. Almost every practice offers the best of services and experiences. How do you differentiate one from another?
This is where patient reviews play a huge role. Healthcare is a very subjective and personal field, with patients often relying on recommendations for a trusted choice. Potential patients will almost always look at what past patients have to say before making an informed decision. When your practice appears for local keywords, such as “dentist near me”, a dozen other practices pop up as well – each claiming to provide the best care.
Patients will immediately look for the practice with the most positive and helpful Google reviews and highest ratings.
If you aren’t already investing in Google reviews, this is your sign to start.
However, it’s not as easy to just start. There are several techniques to get more reviews but only a few tend to work. It’s not just about setting up a printed QR code at your front desk, signing up for several review management systems or bombarding your patient with constant text messages. This will do more harm than good as patients do not wish to be pestered.
The best way to grow your reviews and become the highest-reviewed dental practice in your area is:
- Have your staff personally ask for the review.
In the healthcare industry, adding a personal touch goes a long way. When your staff personally checks up on the patient after their visit, the patient is more likely to drop in a positive review. This is a highly effective and underrated strategy that will help your dental practice dominate Google reviews.
- Build an accountability system to ensure your staff is actually asking.
This system only works if your staff will actually follow through. It is therefore very important to keep them in check and hold them accountable. A lack of accountability can lead to several missed opportunities. One of the best ways to keep your staff accountable is to make it competitive and have a scoreboard in place. Introducing a competitive element can be a powerful motivator, encouraging staff members to outdo each other to get more reviews.
- Create a reward system to incentivize them to ask.
For your staff to take this extra step, there needs to be an incentive in place. If you find your staff being resistant to change, showing them extra appreciation goes a long way. This can be in the form of gift cards or any other rewards. Adding a personal gain makes your staff feel more involved and invested.
2) Patient Testimonials
While Google reviews have proven to be a very effective dental practice marketing strategy, visual patient testimonials can be highly influential. For patients, dental services are a personal and costly expenditure. Elements of social proof in the form of authentic patient testimonials can be quite persuasive.
There are dozens of dental practices claiming to be the best, offering similar services and the best care. When you let your patients do the talking, you are approaching potential leads uniquely and credibly. Patient testimonial videos provide compelling and authentic proof that can enhance your dental practice marketing efforts.
3) Winning Local Awards
Another excellent way to increase your social proof and make your practice stand out is by featuring local awards you’ve won. These honors are eye-catching and showcase to potential patients that you’re exceptional. If your practice receives special badges for the services you offer, it shows patients that you excel in those procedures and are regarded as the best – not just by other patients but by authorities in your field. While winning these awards takes significantly more effort, it can have a larger and more long-term impact on your practice’s ability to attract patients.
4) Educational Videos
You have to remember that when a patient comes across your healthcare website, they are not medical experts with exceptional knowledge. They come with a basic understanding of what they are looking for. When you go a step further from just briefly explaining the service or procedure and elaborating on why they should choose you specifically can make you stand out from the crowd. This shows patients that you value them and their concerns. Addressing patient queries through educational videos showcases the human side of your practice and establishes you as an authority in the industry.
5) Organic Posts
In the past, dental practices have shied away from Facebook posts – relying more on paid marketing platforms. However, in current times, organic Facebook posts can achieve great results. If you step away from bland and conventional stock images, and start posting authentic and engaging content featuring your staff and patients – you will see a significant increase in engagement and likes. Showcasing positive patient experiences, staff celebrations, and relevant content positions you as a credible dental practice that is actually invested in its patients.
6) Dental SEO
Search Engine Optimization (SEO) remains one of the best dental practice marketing strategies. It is a great way to attract new patients and increase our website’s visibility. Dental SEO services include more than just ranking high on search engines. When combined with great reviews, patient testimonial videos, and educational videos, it will significantly increase the chances of patients choosing your practice. Dental SEO is a critical component of a comprehensive dental practice marketing strategy.
SEO is an extremely complex strategy but when done right it can yield significant results. This is why many dentists hire dental SEO marketing agencies.
With over two decades of experience in the healthcare digital marketing industry, North Rose Technologies understands the challenges of dental marketing. We are committed to delivering tangible results by leveraging cutting-edge technology to track and quantify all marketing efforts. From dental SEO to dominating Google reviews, our marketing experts handle every aspect of marketing campaigns so that you can focus on delivering the best care possible. To learn more about our services, connect with our team today!
