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Youtube Ads

Youtube is one of the biggest platforms to reach potential customers, with over 1.8 billion users. Having a YouTube e-commerce marketing plan allows you to reach new leads and increase brand familiarity.

Benefits of E-commerce Youtube Ads

  • More cost-effective with a high ROI
  • it allows you to target a specific audience based on age, location, and income.
  • YouTube offers these rich insights for retargeting customers, meaning placing a more customized ad in front of a viewer based on their past interaction.
  • It is the second-largest search engine after Google, hence, acts as a huge marketplace for products.

Set SMART goals for your Youtube Ads

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-bound

3 types of YouTube ads

#01

Bumper Ads

These are the shortest video ad options available for your e-commerce business. They run for just six seconds but are not skippable. It is a great way to raise awareness and reach as you can bring more attention to a new product while reaching a wider audience.
#02

Preroll Ads

Again non-skippable, Preroll ads last for about 15-20 seconds. They encourage users to click and run on a pay-per-click (PPC) system. These ads are meant to be compelling to garner the user’s attention.
#03

Trueview Ads

These advertisements tend to be longer than other ads, with a run time of between 12 seconds to 3 minutes.
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Frequently Asked Questions

They are short promotional video clips on Youtube that usually appear in the beginning or in the middle of a video. The primary aim of these ads is to compel a viewer to take a profitable action.

Youtube offers free tools that help you measure how your ad is doing.

Yes. In order to upload your ad campaign, you must set up a Youtube channel.