SEO vs. Social Media Marketing – Which is Better?

When it comes to online marketing and choosing strategies that will grow your business, the never-ending debate seems to be between SEO and Social Media marketing. Which is the better option? While SEO (search engine optimization) is all about showing up first on search engine results, social media marketing (SMM) is more focused on building […]

SEO or PPC – Which Is Better?

What works best – SEO or PPC? The answer to this may not be as straightforward as you may think. Search engine optimization (SEO) brings about organic traffic at high volumes and cost-effective pricing when done right. However, with the number of new businesses coming up and marketing techniques changing constantly, paid search can offer […]