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Analytics

Analyze your online marketing strategies and optimize them continuously. The only way to get noticed and make the most of your marketing campaigns is to analyze your current strategies. If your marketing plans are not optimized, they will under-deliver and not be maximized. Know exactly how your marketing is delivering results by identifying and converting more customers.

Marketing Analytics & Data Evaluation

It is important to know what the buzz around your brand and the niche is. Be it good, bad, or ugly – your goal should be to understand and manage it accordingly.

Marketing analytics is the study of data to evaluate the performance of any marketing activity. By applying these processes to marketing-related data, businesses can understand what drives consumer actions, refine their marketing campaigns, and optimize their return on investment.

Today, everything revolves around Data. Any business that wishes to understand its audience and its online behavior, needs to understand the data around it. This can help you understand how potential customers can be converted into sales.

Why is Analytics important ?

  • Helps you understand your customers
  • Can predict customer behavior
  • Allows you to study it and optimize your marketing strategies accordingly

At North Rose Technologies LLC, we help you gather and organize this data to make it a useful resource that your business can use to generate better results.

OUR CLIENTS
We work with a plethora of clients from every industry, including
tech, retail, healthcare, ecommerce and service-based startups.
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Frequently Asked Questions

Analytics tell you what you’re doing right, and what’s not working for you across all facets of your marketing tools. Always remember – if you’re not measuring, you’re simply guessing. Marketing analytics gives you the knowledge to optimize your activities and yield better results.
The first is descriptive analytics, which tells us what has already happened, and then there is predictive analytics, which shows us what could happen. Finally there is prescriptive analytics which informs us what should happen in the future.
The most basic one is the lack of understanding of how to read and use the data obtained. Without any context to understand the implications, one cannot expect improvement. Another most common marketing analytics challenge that marketing faces is a skill shortage. Drawing conclusions from data needs to be done by someone with an in-depth knowledge of marketing analytics and there are simply not enough skilled marketeers to do so.