Web Development in London
London holds 46% of all UK tech jobs and hosts Europe's largest cluster of digital businesses. Local web agencies charge £100-£175 per hour, and good developers are booked months out. We build high-performance websites and web applications for London companies at 40-60% below those rates — with senior engineers, not juniors learning on your project.
Why London for Web Development?
London's digital economy is the largest in Europe. From fintech firms in Canary Wharf to media companies in King's Cross and creative agencies in Shoreditch, every business needs a web presence that performs. The UK software market is projected to reach £50.48B by 2030, and London drives the bulk of that growth. But building a website or web application locally means paying London office rents, London salaries, and London agency markups. Our model removes those costs while keeping quality high.
- London accounts for 46% of UK tech employment, making it the continent's biggest digital hub
- Average London web developer salary sits between £55,000 and £85,000 — senior React developers command £95,000+
- The UK e-commerce market is worth over £120B annually, with London businesses capturing a major share
- Our hybrid delivery model pairs London-hours project management with Gurugram-based engineering at 40-60% lower cost
Web Development Services in London
Six areas of web development shaped by what London businesses actually need — from corporate sites to complex web applications.
Custom Website Development
Bespoke, responsive websites for London organisations. We build on modern frameworks — Next.js, React, and Astro — delivering fast-loading sites that rank well and convert visitors into customers. No templates. No page builders.
E-Commerce Development
Shopify, WooCommerce, and fully custom storefronts for London retailers and D2C brands. Product catalogues, payment gateways (Stripe, PayPal, Klarna), inventory management, and checkout flows that reduce cart abandonment.
Web Application Development
Full-stack web applications built on React, Next.js, Vue, or Angular. SaaS dashboards, customer portals, booking systems, and internal tools — the kind of software London's fintech and media firms depend on daily.
CMS Development
WordPress, headless CMS (Sanity, Contentful, Strapi), and custom content platforms. We build sites that your marketing team can update without calling a developer — structured for SEO from day one.
Progressive Web Apps
PWAs that work offline, load instantly, and feel like native apps. Ideal for London businesses with mobile-heavy audiences — retail, hospitality, media — where app store friction kills conversion rates.
Website Redesign & Migration
Rebuilding outdated sites on modern stacks without losing search rankings. We handle URL mapping, 301 redirects, content migration, and performance optimisation. Your traffic stays intact while your site gets faster.
Industries We Serve in London
London's economy is varied, but these four sectors drive most of our web development work with London-based clients.
Fintech & Financial Services
London is home to over 2,500 fintech companies. We build marketing sites, customer dashboards, onboarding flows, and investor portals for firms regulated by the FCA. Secure, fast, and compliant with UK GDPR from the start.
Media & Publishing
Content-heavy websites for publishers, news outlets, and digital media companies. We build sites that handle millions of monthly page views, support dynamic content, and load in under 2 seconds on mobile — because London's media companies live and die by their web traffic.
Retail & E-Commerce
Online stores and omnichannel platforms for London's retail sector. From Oxford Street brands going digital to D2C startups scaling past their first 10,000 orders, we build commerce experiences that handle peak traffic and complex product catalogues.
Professional Services
Websites and client portals for London's law firms, consultancies, and accounting practices. Clean design, strong SEO, lead generation forms, and secure client areas. The kind of sites that build credibility before the first meeting.
How We Work with London Teams
Our Dallas and Gurugram offices are structured to serve UK clients. Gurugram is 4.5 hours ahead of London, giving you real overlap every afternoon. Dallas overlaps with your mornings.
Discovery & Requirements
A video call during UK afternoon hours (your 2-5pm, our 9am-12pm EST). We review your current site, discuss goals, map out pages and functionality. Most scoping wraps up in 1-2 sessions.
Design & Prototyping
Wireframes and high-fidelity designs in Figma, shared for your review. We design mobile-first with your brand guidelines baked in. You approve every screen before a single line of code is written.
Development Sprints
Two-week sprints with your dedicated team in Gurugram. Daily async updates before your morning. Live demos every fortnight during UK afternoon slots so you see progress in real time, not just status reports.
Testing & QA
Cross-browser testing, mobile responsiveness checks, accessibility audits (WCAG 2.1 AA), and performance benchmarking. We test on real devices, not just emulators. Every page must score above 90 on Google PageSpeed.
Launch & Ongoing Support
We deploy to your hosting (Vercel, AWS, Azure, or your existing setup), configure DNS, set up monitoring, and provide full documentation. Post-launch support available with SLA-backed response times during UK business hours.
Ready to get started? Let's discuss your project.
Engagement Models for London Businesses
London web agencies charge £100-£175 per hour. We deliver the same quality at 40-60% less because our engineering team is in Gurugram, not Shoreditch.
Dedicated Team
A full web development team — frontend engineers, backend developers, designers, QA — working on your project. Best for ongoing web products or platforms that need continuous development.
Custom pricing based on your requirements
- Dedicated developers working exclusively on your project
- Project manager available during UK business hours
- Weekly standups and fortnightly sprint demos
- Scale the team up or down with 2 weeks notice
- Typically 40-60% below London agency rates
- Minimum 3-month engagement
Project-Based
Fixed scope, fixed price. We agree on deliverables, timeline, and cost before work begins. Best for defined projects — new websites, e-commerce builds, or site redesigns with clear requirements.
Custom pricing based on your requirements
- Fixed price quoted in GBP or USD
- Detailed scope document before development starts
- Milestone-based payments tied to deliverables
- Change requests handled through a clear process
- Full IP and source code transfer on completion
- Ideal for new sites, redesigns, and e-commerce builds
Staff Augmentation
Plug our web developers directly into your London team. They join your Slack, attend your standups, and work your hours. Best when you need specific frontend or backend skills without the UK hiring cycle.
Custom pricing based on your requirements
- Engineers embedded in your existing team
- Work during UK business hours (GMT/BST)
- Use your tools, workflows, and repositories
- Start within 1-2 weeks, not months
- No recruitment fees or employer NI contributions
- Flexible — from 1 developer to a full squad
Web Development in London Questions Answered
Quick answers to the questions we hear most often.
No. Our offices are in Dallas, Texas and Gurugram, India. We serve London businesses remotely with teams structured around UK time zones. This is exactly why our rates are 40-60% below London agencies — you are not paying for Shoreditch rent or Central London overheads.
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Ready to Get Started with Web Development in London?
Let's discuss your project and discover how we can help you achieve your business goals with our expert team.