North Rose Technologies
WordPress Development

WordPress That Works Like a Real Product

WordPress powers 43% of the web, but most WordPress sites are slow, insecure plugin Frankensteins. Our developers build custom themes with clean PHP 8+, optimize WooCommerce stores to handle 50K+ SKUs, create custom Gutenberg blocks, and set up headless WordPress with Next.js frontends. No page builder spaghetti. No 47-plugin installs.

150+ Projects Delivered
60% Cost Savings
24/7 Support
50+ Happy Clients

Why Hire Dedicated WordPress Developers?

Anybody can install a theme and activate plugins. A dedicated WordPress developer writes custom code that makes WordPress do exactly what your business needs — fast, secure, and maintainable. They understand WordPress at the PHP level, not just the admin dashboard level. Here is what you get:

  • Custom theme development with clean, hook-based PHP 8+ code instead of page builders that create technical debt and slow your site to 5+ second load times
  • WooCommerce customization for complex product types, custom checkout flows, and third-party integrations (ERP, CRM, shipping APIs) that off-the-shelf plugins cannot handle
  • Security hardening beyond the basics — custom authentication, role-based access, WAF configuration, and code audits that address the 70% of WordPress hacks caused by outdated plugins
  • Performance optimization with Redis object caching, CDN setup, database query optimization, and image handling that gets your PageSpeed score above 90 on mobile
WordPress Expertise

What Our WordPress Developers Build

Custom WordPress work that goes far beyond installing themes and plugins.

Custom Theme Development

Themes built from scratch using the WordPress block theme architecture or classic PHP templates. Clean separation of concerns, proper hook usage, and child-theme-friendly structure. No Elementor, no Divi, no visual builder lock-in.

WooCommerce Stores & Customization

Custom product types, variable pricing logic, subscription models (WooCommerce Subscriptions), and checkout flow modifications. We have built stores handling 50,000+ SKUs with sub-2-second page loads.

Custom Gutenberg Blocks

React-based Gutenberg blocks that give content editors exactly the controls they need. ACF Pro integration for complex field groups. Editors get a tailored publishing experience instead of a confusing wall of options.

Headless WordPress (WP + Next.js)

WordPress as a headless CMS with WPGraphQL or REST API powering a Next.js or Astro frontend. You get WordPress content management with modern frontend performance — sub-second page loads and perfect Lighthouse scores.

Security & Performance Hardening

Custom security rules, two-factor authentication, XML-RPC disabling, login attempt limiting, and regular code audits. Redis or Memcached object caching, WP Super Cache or WP Rocket configuration, and database query optimization.

Multisite & Enterprise WordPress

WordPress Multisite networks for agencies, universities, and franchise businesses managing 10-500+ sites from one dashboard. Custom network-level plugins, shared media libraries, and centralized user management.

Who Needs WordPress Developers

Projects That Need Custom WordPress Work

These are the projects where a real WordPress developer saves you from plugin hell.

Digital Agencies

Agency White-Label Development

Design agencies that sell websites but need a reliable development partner. Our WordPress developers work under your brand, building custom themes from your Figma designs, setting up CMS structures, and delivering sites that your clients can actually manage. We currently support 4 agencies with ongoing WordPress builds.

Media & Publishing

Publisher & Media Site Development

News sites, magazines, and content-heavy publishers need WordPress that handles 100K+ posts, complex taxonomies, paywall logic, and ad integration without choking. Our developers optimize query performance, build custom archive templates, and integrate with ad networks (Google Ad Manager, Mediavine) properly.

Education & Membership

Membership & LMS Platforms

Membership sites and online course platforms built on WordPress (LearnDash, MemberPress, or custom solutions). We handle content dripping, payment gateway integration, progress tracking, and certificate generation. Custom role-based access so members see exactly what they have paid for — nothing more, nothing less.

Enterprise & Corporate

Corporate Website Overhauls

Enterprise companies running WordPress sites that have accumulated 3-5 years of technical debt — broken plugins, outdated PHP, security vulnerabilities, and 8-second load times. We audit, rebuild, and modernize. One client went from a 23 PageSpeed score to 94 after we replaced 31 plugins with custom code.

How It Works

Hiring WordPress Developers With Us

From understanding your WordPress setup to a developer writing production code.

Step 1

WordPress Audit & Requirements

We audit your existing WordPress setup (or document requirements for a new build). This covers theme architecture, plugin inventory, hosting environment, performance benchmarks, and security posture. You get a clear technical assessment.

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Step 2

Developer Matching

We match you with developers based on your specific needs. WooCommerce specialist for e-commerce, Gutenberg block developer for publisher sites, headless WordPress expert for performance-focused builds. You see 2-3 candidates with relevant WordPress portfolios.

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Step 3

Technical Assessment & Trial

Candidates complete a WordPress-specific coding challenge (custom plugin development, theme modification, or performance optimization task). Top candidates do a paid 3-5 day trial on your actual project.

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Step 4

Environment Setup & Standards

Your developer sets up local development (Local by Flywheel or Docker), configures staging environments, establishes Git-based deployment workflows, and documents coding standards. No more editing production files via FTP.

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Step 5

Development & Ongoing Support

Developers work in 1-2 week sprints with regular code reviews and client demos. Monthly maintenance includes WordPress core updates, plugin updates, security monitoring, and performance checks. Uptime monitoring with PagerDuty alerts.

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Ready to get started? Let's discuss your project.

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Pricing

WordPress Developer Hiring Models

From a single developer to a full WordPress team. All developers follow WordPress coding standards and use Git-based workflows.

Individual WordPress Developer

One dedicated WordPress developer for custom theme work, plugin development, or WooCommerce customization. Good for single-site projects or ongoing maintenance.

Custom pricing based on your requirements

  • 1 dedicated WordPress developer
  • 40 hours/week commitment
  • Custom theme or plugin development
  • WooCommerce customization
  • Monthly security and update maintenance
  • Starting at $2,500/month
Most Popular

WordPress Team (2-3 Developers)

A small WordPress team for larger builds — one senior developer handling architecture and two mid-level developers building features and content types. Best for new builds or major overhauls.

Custom pricing based on your requirements

  • 2-3 WordPress developers (senior + mid-level)
  • Technical lead for architecture decisions
  • Custom theme + plugin + WooCommerce development
  • Staging and deployment pipeline setup
  • Performance optimization and caching
  • Starting at $5,800/month

Full WordPress Department

A complete WordPress team for agencies or enterprises managing multiple sites. Includes developers, a project manager, and DevOps support for hosting and deployment.

Custom pricing based on your requirements

  • 4-6 WordPress professionals
  • Project manager and technical architect
  • Multisite and network management
  • 24/7 uptime monitoring and incident response
  • White-label support for agency partners
  • Starting at $12,000/month
All plans include a free consultation and project assessment
FAQ

Hire WordPress Developers Questions Answered

Quick answers to the questions we hear most often.

Still have questions?

Can't find what you're looking for? Our team is here to help.

Contact us

No. We build custom themes with clean PHP code, WordPress hooks, and the native block editor (Gutenberg). Page builders add 200-500KB of JavaScript, create vendor lock-in, and produce HTML that is nearly impossible to maintain. If you have an existing Elementor site, we can maintain it, but for new builds we strongly recommend custom development.

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