Software Development in London
London holds 46% of all UK developer jobs and is home to Europe's largest fintech cluster. But hiring locally means competing for talent against Revolut, Monzo, and hundreds of well-funded startups. We give London businesses access to senior engineers at a fraction of the cost — without the 6-month hiring cycle.
Why London for Software Development?
London's tech ecosystem is massive. Silicon Roundabout, the City's fintech corridor, and the South Bank innovation district create a concentration of digital businesses unmatched anywhere in Europe. The UK software market is growing to £50.48B by 2030, and London captures the lion's share. But that density also means sky-high salaries — the average London developer commands £75,000-£120,000, and senior engineers with fintech experience can demand north of £150,000. That's where we come in.
- London accounts for 46% of all UK tech jobs, making it the single largest tech hub in Europe
- Home to over 2,500 fintech companies including Revolut, Monzo, Starling Bank, and Wise
- UK software market projected to reach £50.48B by 2030 — and London drives the bulk of that growth
- Our model gives you London-grade project management with development costs 40-60% below local agency rates
Our Services in London
We work with London businesses across six core areas, each tailored to the industries that define this city.
Custom Software Development
Bespoke applications for London's financial district, insurtech firms, and enterprise clients. We build systems that handle the regulatory complexity of UK financial markets and the scale that London businesses demand.
AI & Machine Learning Solutions
Fraud detection for fintech, predictive analytics for insurers, NLP for legal firms. London's data-rich industries are perfect candidates for AI — and we've built models that process millions of transactions in real time.
Web Application Development
Customer portals, SaaS platforms, and internal tools for London organisations. We build on Next.js, React, and Node.js — the same stack powering most of London's fastest-growing startups.
Mobile App Development
iOS and Android apps for London's consumer fintech, healthtech, and media companies. We build in React Native and Flutter for faster time-to-market without sacrificing native performance.
Healthcare & MedTech Solutions
NHS-integrated systems, patient management platforms, and clinical tools for London's thriving healthtech scene. We build to NHS Digital standards and handle HL7 FHIR integration.
E-Commerce & Retail Tech
Multi-channel commerce platforms, inventory management, and personalisation engines for London's retail sector. From Oxford Street brands to D2C startups, we build systems that convert.
Industries We Serve in London
London's economy is diverse, but these four sectors drive the bulk of our work with London-based clients.
Fintech & Banking
London is the world's second-largest fintech hub. We've built payment processing systems, open banking integrations, and compliance platforms for firms navigating FCA regulations. Our work includes PSD2-compliant APIs, real-time transaction monitoring, and multi-currency payment engines.
Insurance & Insurtech
The Lloyd's of London market alone processes £35B in premiums annually. We build underwriting platforms, claims automation systems, and broker portals that handle the complexity of London's specialty insurance market.
Media & Publishing
London is home to the BBC, The Guardian, Financial Times, and hundreds of digital publishers. We build content management systems, subscription platforms, and audience analytics tools that handle millions of daily page views.
Government & Public Sector
Whitehall and the GDS set the standard for digital government services worldwide. We build citizen-facing applications, case management systems, and data platforms that meet GOV.UK design standards and pass GDS assessments.
How We Work with London Teams
Our Dallas and Gurugram offices are structured specifically to serve UK clients. The 5.5-hour time difference between London and Dallas means real overlap every working day.
Discovery & Scoping
We start with a video call during UK afternoon hours (your 2-5pm, our 9am-12pm EST). We map out requirements, technical constraints, and success criteria. Most scoping wraps up in 1-2 sessions.
Team Assembly
We assign a dedicated team from our Gurugram office — typically 2-4 engineers, a QA lead, and a project manager. Gurugram is only 4.5 hours ahead of London, which gives you even better daily overlap.
Daily Overlap Windows
Your project manager is available during UK business hours every day. Developers overlap with your team between 1pm-5pm GMT, so you get real-time collaboration when you need it — not just async updates.
Sprint Cycles & Demos
Two-week sprints with demos scheduled during UK afternoon slots. You see working software every fortnight, give feedback live, and we adjust course immediately. No waiting weeks for email replies.
Launch & Handover
We deploy to your infrastructure (AWS, Azure, or GCP — whatever your team uses), run load testing, and provide full documentation. Post-launch support is available with SLA-backed response times during UK hours.
Ready to get started? Let's discuss your project.
Engagement Models for London Businesses
London agency rates typically run £100-£175/hour. We deliver the same calibre of work at 40-60% less. Here's how we structure engagements.
Dedicated Team
A full team — developers, QA, project manager — working exclusively on your project. Best for ongoing product development or long-term platform builds. You get a team that knows your codebase inside out.
Custom pricing based on your requirements
- Dedicated developers working only on your project
- Project manager available during UK business hours
- Weekly video standups and fortnightly demos
- Scale the team up or down with 2 weeks notice
- Typically 40-60% below London agency rates
- Minimum 3-month engagement
Project-Based
Fixed scope, fixed price. We agree on deliverables, timeline, and cost upfront. Best for well-defined projects — MVP builds, system migrations, or specific feature sets. Pricing in GBP available.
Custom pricing based on your requirements
- Fixed price quoted in GBP or USD
- Detailed statement of work before we start
- Milestone-based payments tied to deliverables
- Change requests handled through a clear process
- Full IP transfer on completion
- Ideal for MVPs, migrations, and defined feature sets
Staff Augmentation
Plug our engineers directly into your existing London team. They join your Slack, attend your standups, and work your hours. Best when you need specific skills fast without the 3-month UK hiring cycle.
Custom pricing based on your requirements
- Engineers embedded in your existing team
- Work during UK business hours (GMT/BST)
- Use your tools, processes, and workflows
- Start within 1-2 weeks, not months
- No recruitment fees or employer NI contributions
- Flexible — scale from 1 engineer to a full squad
Software Development London Questions Answered
Quick answers to the questions we hear most often.
No. Our offices are in Dallas, Texas and Gurugram, India. We serve London businesses remotely with dedicated teams structured around UK time zones. This is exactly why our rates are 40-60% below what London agencies charge — you're not paying for Shoreditch office rent.
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Ready to Get Started with Software Development London?
Let's discuss your project and discover how we can help you achieve your business goals with our expert team.