B2B SaaS Performance Optimization for DataFlow Analytics
Performance that powers data-driven decisions
About the Project
DataFlow Analytics provides enterprise data visualization and business intelligence tools. Their platform was suffering from performance issues that frustrated users and caused churn. They needed a complete frontend overhaul to deliver the responsive experience their customers expected.
The Challenge
The legacy React codebase had accumulated significant technical debt, resulting in poor performance, especially when rendering complex data visualizations with large datasets.
Key Pain Points
- Dashboard load times exceeding 10 seconds for enterprise clients
- Chart rendering causing browser freezes with large datasets
- Inconsistent state management leading to data sync issues
- Mobile experience completely unusable for on-the-go analytics
- Technical debt making feature development increasingly slow
Our Solution
We performed a strategic rewrite of the frontend application, implementing modern React patterns, virtualized rendering, and a GraphQL data layer for efficient data fetching.
Architecture Modernization
Migrated to React 18 with TypeScript, implementing modern patterns like React Query for data fetching and Zustand for state management.
Virtualized Rendering
Implemented virtual scrolling and canvas-based chart rendering to handle millions of data points without performance degradation.
GraphQL Integration
Replaced REST endpoints with GraphQL for precise data fetching, reducing payload sizes by 70% and enabling real-time subscriptions.
Progressive Loading
Implemented skeleton loading, lazy loading, and optimistic UI updates for a snappy, responsive experience.
Technologies Used
The tools and technologies that powered this solution
Measurable Success
The tangible outcomes achieved through our partnership
Reduction in average dashboard load time
Improvement in daily active user sessions
Smooth rendering of massive datasets
Decrease in customer churn rate
“The performance transformation has been incredible. Our enterprise clients who were on the verge of leaving are now our biggest advocates. North Rose didnt just fix our frontend - they made our product competitive again.”
Visual Highlights
