E-commerce Platform Transformation for Luxe Fashion Co.
Elevating luxury fashion retail online
About the Project
Luxe Fashion Co., a premium fashion retailer, needed to completely reimagine their digital presence. Their existing platform was outdated, slow, and failing to capture the luxury experience their brand represented. We partnered with them to build a world-class e-commerce platform that delivers exceptional shopping experiences.
The Challenge
The existing e-commerce platform was built on legacy technology, resulting in poor performance, high cart abandonment rates, and an inability to scale during peak shopping seasons.
Key Pain Points
- Page load times averaging 8+ seconds leading to 60% bounce rate
- Cart abandonment rate of 78% due to poor checkout experience
- No personalization resulting in low average order value
- Unable to handle traffic spikes during sales events
- Mobile experience was not optimized for luxury shopping
Our Solution
We built a headless e-commerce platform using Next.js and Shopify, with AI-powered personalization and a focus on delivering the luxury brand experience online.
Headless Commerce Architecture
Decoupled frontend for lightning-fast performance with Shopify as the commerce backend for reliability and scalability.
AI-Powered Personalization
Machine learning algorithms analyze customer behavior to provide personalized product recommendations, increasing average order value by 45%.
Streamlined Checkout
One-page checkout with saved payment methods, address autocomplete, and real-time shipping calculations.
Immersive Mobile Experience
Mobile-first design with gesture controls, AR try-on features, and progressive web app capabilities.
Technologies Used
The tools and technologies that powered this solution
Measurable Success
The tangible outcomes achieved through our partnership
Year-over-year revenue growth after platform launch
Times improvement in checkout completion rate
Seconds average load time (down from 8+ seconds)
Increase in average order value through personalization
“The new platform has completely transformed our online business. North Rose understood our brand and delivered an experience that truly represents Luxe Fashion. Our customers love it, and the results speak for themselves.”
Visual Highlights
