Marketing That Generates Qualified Leads
93% of home buyers start their search online, yet most real estate agents spend marketing budgets on channels that cannot be tracked. We run local SEO, paid search, social media, and email campaigns specifically for real estate professionals — agents, teams, brokerages, developers, and property management companies. One brokerage went from 45 to 190 qualified buyer leads per month within 4 months using our multi-channel approach.
What is Real Estate Digital Marketing?
Real estate digital marketing is the use of online channels to generate buyer and seller leads, promote listings, build agent brands, and drive transactions for real estate businesses. The industry has shifted dramatically — buyers start on Zillow, Realtor.com, and Google long before they contact an agent. Sellers research agents online and compare reviews before choosing who to list with. If your digital presence is weak, you are invisible to the people who will buy and sell the most homes this year.
- Hyperlocal SEO targeting neighborhood and zip-code level search terms
- Listing promotion across Google, Facebook, Instagram, and YouTube
- Agent brand building through social content and online reputation management
- Lead capture funnels with automated nurture sequences for long sales cycles
Real Estate Marketing Services
Every channel that moves real estate. Built for the way buyers and sellers actually search, browse, and choose agents.
Local SEO & Google Business
Dominate local search for 'realtor near me,' 'homes for sale in [neighborhood],' and 'best real estate agent [city].' We optimize Google Business Profiles, build local citations, and create neighborhood landing pages that capture organic traffic. One team went from position 12 to position 2 for their top local keyword in 4 months.
Real Estate PPC & Google Ads
Search and Local Service Ads for buyer and seller leads. Real estate CPCs run $2-$8 for buyer keywords and $15-$40 for seller keywords — targeting accuracy matters. We structure campaigns by intent level, property type, and geography to keep cost-per-lead under $20 for buyers and under $60 for sellers.
Social Media Marketing
Instagram Reels, Facebook listing ads, YouTube property tours, and TikTok neighborhood guides. We produce platform-native content that drives engagement and leads — not generic 'just listed' posts. One agent's Instagram grew from 800 to 14,000 followers in 6 months with content that generated 30+ DM inquiries per month.
Content & Neighborhood Marketing
Hyperlocal blog content, market reports, neighborhood guides, and school district comparisons that rank in Google and build trust with buyers and sellers. We produce 8-15 pieces per month per client, each targeting specific long-tail real estate keywords. Content is the best long-term lead source for agents who commit to it.
Lead Nurture & CRM Automation
Automated email and SMS sequences that keep leads engaged through 60-180 day home buying cycles. We build drip campaigns for new leads, re-engagement sequences for cold prospects, and just-sold announcements that generate seller leads. Integration with Follow Up Boss, KVCore, Sierra, and other real estate CRMs.
Virtual Tour & Listing Marketing
Promotion strategy for Matterport tours, drone photography, and video walkthroughs. We syndicate listing content across social channels, run targeted ads to qualified buyers in the right price range and geography, and create single-property landing pages. Premium listing marketing sells homes faster and earns more listings.
Real Estate Businesses We Market For
Solo agents need different marketing than national brokerages. Here is how we adjust our approach for each type.
Individual Agents & Teams
Personal brand building, local SEO domination, and lead generation for agents doing 20-100+ transactions per year. We build your online presence so you own your local market in search results and social media. One solo agent went from 24 to 67 closed transactions in their first year working with us.
Brokerages & Franchises
Centralized marketing programs for offices with 10-500+ agents. Brand-level SEO, company-wide social media strategy, and agent recruitment advertising. We help brokerages attract both clients and talent. One regional brokerage recruited 35 new agents through LinkedIn and Google Ads campaigns in 8 months.
Real Estate Developers
Pre-sale marketing, grand opening campaigns, and sustained absorption marketing for residential and mixed-use developments. We run geo-targeted ads to qualified buyers, build project-specific landing pages, and manage drip campaigns through multi-year development timelines. One condo project pre-sold 70% of units before construction completed.
Property Management Companies
Tenant acquisition and owner lead generation for property management firms managing 200-5,000+ units. SEO for 'property management [city]' searches, Google Ads for owner acquisition, and listing syndication management across Zillow, Apartments.com, and other rental platforms.
How We Market Real Estate Businesses
A methodology refined across 50+ real estate clients — agents, teams, brokerages, and developers.
Market & Competitive Analysis
We analyze your local market — who ranks for your target keywords, what competitors spend on ads, which agents dominate social media, and where the gaps are. You get a clear picture of the opportunity in your specific market before any money is spent.
Brand & Positioning Foundation
We define your unique value proposition and messaging framework. Are you the luxury specialist, the first-time buyer expert, or the relocation authority? Positioning drives every piece of content, ad, and landing page we create.
Digital Presence Buildout
Google Business Profile optimization, social media profile setup, website landing pages for key neighborhoods, and CRM integration. The goal is making sure every channel is ready to capture leads before we start driving traffic.
Campaign Launch & Lead Flow
Paid ads, content publishing, social posting, and email automations all go live together. Lead routing is configured so every inquiry hits your CRM within seconds. Speed-to-lead matters in real estate — the first agent to respond wins 78% of the time.
Optimize & Scale Winners
Weekly review of cost-per-lead by channel, lead quality scoring based on your feedback, and budget reallocation toward what is generating actual appointments and closings. Vanity metrics get deprioritized — we care about leads that turn into transactions.
Seasonal & Market Adjustments
Real estate is seasonal. We adjust campaign strategies for spring selling season, year-end inventory pushes, and local market shifts. When interest rates change or inventory tightens, our messaging and targeting adapt within days, not months.
Ready to get started? Let's discuss your project.
Real Estate Marketing Plans
Scalable plans for real estate professionals at every level of production.
Agent Growth Plan
For individual agents and small teams looking to build a consistent lead pipeline across 1-2 primary channels.
Custom pricing based on your requirements
- Local SEO OR paid lead generation
- Social media content calendar and posting
- Monthly performance reporting
- CRM integration and lead routing setup
- Dedicated real estate marketing specialist
Full-Service Real Estate Marketing
Multi-channel marketing for top-producing agents, teams, and brokerages that want to dominate their local market online.
Custom pricing based on your requirements
- All channels managed (SEO, PPC, Social, Email)
- Weekly content production (8-15 pieces/month)
- Lead nurture automation and CRM workflows
- Listing marketing and virtual tour promotion
- Weekly strategy calls and live dashboards
Marketing Audit & Strategy
A one-time assessment of your current digital presence with specific recommendations for your local market.
Custom pricing based on your requirements
- Local SEO and Google Business audit
- Competitor analysis for your market area
- Social media presence assessment
- Lead funnel and CRM workflow review
- 30-day prioritized action plan
Real Estate Digital Marketing Questions Answered
Quick answers to the questions we hear most often.
Paid channels — Google Ads and Facebook/Instagram Ads — typically generate leads within the first 1-2 weeks. SEO takes longer, usually 3-6 months to rank for competitive local keywords. Most of our real estate clients see a steady lead flow within 30-60 days of campaign launch. The quality of leads improves over time as we gather data on what sources produce actual appointments and closings.
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Ready to Get Started with Real Estate Digital Marketing?
Let's discuss your project and discover how we can help you achieve your business goals with our expert team.