North Rose Technologies
Real Estate Website Design

Real Estate Websites That Generate Leads 24/7

Your real estate website is where buyers start their search and sellers decide who to list with. We design property-focused sites with IDX integration, virtual tour embedding, and lead capture that actually works — one brokerage saw 47% more contact form submissions within 60 days of launch.

150+ Projects Delivered
60% Cost Savings
24/7 Support
50+ Happy Clients

What is Real Estate Website Design?

Real estate website design is the process of building a web presence specifically for agents, brokerages, and property companies. This is not about building a proptech platform or a SaaS product. It is about creating the website where potential buyers search listings, sellers evaluate your credibility, and leads come in around the clock. The key difference from generic web design is the data layer: IDX feeds, MLS search integration, map-based property browsing, and compliance with board-specific display rules that vary across every market.

  • IDX/MLS listing search integrated directly into your website
  • Lead capture forms optimized for buyer and seller conversion
  • Virtual tour and video walkthrough embedding for property showcases
  • Mobile-first design because 76% of home searches start on a phone
Capabilities

What We Build for Real Estate Companies

Property listing sites, agent portfolios, and brokerage platforms designed to turn site visitors into signed clients.

IDX & MLS Search Integration

We connect your site to your local MLS through IDX feeds so visitors can search active listings without leaving your domain. Map-based browse, saved searches, and instant email alerts keep buyers engaged on your site instead of Zillow.

Mobile-Optimized Property Pages

Every listing page is designed for how people actually browse — swipeable photo galleries, tap-to-call buttons, and mortgage calculators that load in under 2 seconds on 4G. Our brokerage clients see 60% of their traffic from mobile devices.

Virtual Tour & Video Integration

Matterport 3D tours, drone footage, and video walkthroughs embedded directly into listing pages. Listings with virtual tours get 87% more views according to Realtor.com data, and we make them load fast.

Lead Capture & CRM Connection

Strategic form placement, property-specific lead magnets, and direct CRM integration with Follow Up Boss, kvCORE, or your existing system. One team captured 340 leads in their first month after we redesigned their conversion flow.

Fast-Loading, SEO-Ready Architecture

Server-rendered pages with structured data markup for property listings that Google actually indexes. Neighborhood landing pages, market report blogs, and schema-rich listing pages that rank for local searches.

Agent & Team Profile Pages

Individual agent pages with bio, active listings, sold history, testimonials, and direct contact forms. Brokerages with 5 agents or 500 — the system scales. Each agent gets their own branded page that works as a standalone site.

Use Cases

Who We Build Real Estate Websites For

From solo agents to multi-office brokerages, every real estate business needs a site that does more than just look good.

Residential Brokerage

Brokerage Listing Portals

Full-featured listing search with IDX integration, agent roster pages, and market area coverage. We built a 200-agent brokerage site that handles 15,000 active listings with sub-second search response times and generates 800+ leads per month.

Luxury Real Estate

Luxury Property Showcases

High-end property marketing sites with cinematic hero sections, virtual staging galleries, and private showing request forms. The design matches the price point — clean, editorial, and built to impress buyers in the $2M+ range.

Commercial Real Estate

Commercial Real Estate Portfolios

Property portfolio sites for CRE firms with square footage calculators, lease inquiry forms, tenant portals, and investment property detail pages. Filtered search by property type, cap rate, and location.

Property Management

Property Management Company Sites

Websites for property management firms with available rental listings, online application forms, tenant login portals, and maintenance request submission. One client reduced phone call volume by 35% after launching their self-service tenant portal.

Our Process

How We Build Your Real Estate Website

A structured process from market research through launch and ongoing optimization, typically completed in 6-10 weeks.

Step 1

Market & Competitor Analysis

We audit your local market, analyze competitor sites, and identify the search terms buyers and sellers use in your area. This shapes the site structure, content strategy, and feature priority list.

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Step 2

UX Strategy & Wireframing

We map out user flows for buyers, sellers, and renters. Where do they land? What do they search for? Where do they convert? Every page gets wireframed with conversion goals tied to specific CTAs.

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Step 3

Visual Design & Branding

High-fidelity mockups for key pages — homepage, listing search, property detail, agent profile, and contact. You see exactly what your site will look like on desktop and mobile before we write a line of code.

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Step 4

Development & IDX Integration

We build the site on a modern tech stack, connect your MLS/IDX feed, set up CRM integrations, and implement the lead capture system. Every page is tested across browsers and devices.

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Step 5

Content & SEO Setup

Neighborhood pages, market report templates, agent bios, and blog structure — all optimized with local keywords and schema markup. We set up Google Business Profile integration and analytics tracking.

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Step 6

Launch & Performance Monitoring

We handle DNS, SSL, and deployment. Post-launch, we monitor page speed, track lead form submissions, and run A/B tests on conversion elements. Monthly reports show exactly how your site is performing.

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Pricing

Real Estate Website Packages

Transparent pricing based on the complexity of your site. All packages include mobile-responsive design, basic SEO, and 30 days of post-launch support.

Agent Starter

A polished single-agent website with IDX search, lead forms, and mobile-responsive design — everything you need to establish a professional online presence.

Custom pricing based on your requirements

  • 5-8 custom-designed pages with mobile optimization
  • IDX listing search integration
  • Contact forms with email notification
  • Google Analytics and Search Console setup
  • 30 days of post-launch bug fixes and support
Most Popular

Brokerage Pro

A full brokerage website with agent roster, advanced IDX, CRM integration, and neighborhood landing pages built for lead generation at scale.

Custom pricing based on your requirements

  • 15-25 pages including agent profiles and area pages
  • Advanced IDX with map search and saved searches
  • CRM integration (Follow Up Boss, kvCORE, etc.)
  • Blog setup with SEO-optimized templates
  • 90 days of post-launch support and optimization

Enterprise Portfolio

Custom-built platform for large brokerages or property companies with hundreds of agents, multiple office locations, and complex data requirements.

Custom pricing based on your requirements

  • Unlimited pages with custom content management
  • Multi-office and multi-agent architecture
  • Custom API integrations and data feeds
  • Advanced analytics dashboard and lead scoring
  • Ongoing maintenance and dedicated support team
All plans include a free consultation and project assessment
FAQ

Real Estate Website Design Questions Answered

Quick answers to the questions we hear most often.

Still have questions?

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IDX (Internet Data Exchange) lets you display MLS listings directly on your website. If you want buyers searching properties on your site instead of Zillow or Realtor.com, you need IDX. It pulls active listings from your MLS board and displays them with your branding, keeping visitors on your domain and capturing their contact information through saved search alerts and inquiry forms.

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