Marketing That Fills Virtual Classrooms
The global edtech market hit $340B in 2025 and the competition for student attention has never been fiercer. We run marketing campaigns for LMS platforms, online course creators, K-12 SaaS tools, and university enrollment programs. One online learning platform went from 1,200 to 8,500 monthly sign-ups in 6 months using our multi-channel approach — without doubling their ad budget.
What is EdTech Digital Marketing?
EdTech digital marketing covers the promotion of education technology products — learning management systems, online course platforms, tutoring marketplaces, K-12 software, corporate training tools, and university enrollment portals — through online channels. Unlike B2C marketing where impulse purchases are common, education buying decisions involve multiple stakeholders (students, parents, administrators, procurement teams) and longer evaluation cycles. Marketing needs to build trust, demonstrate outcomes, and meet the specific buying patterns of academic calendar cycles.
- Student and parent acquisition through paid search, social, and content marketing
- Institutional sales pipeline generation via LinkedIn and targeted outreach
- Course launch campaigns with pre-enrollment funnels and waitlist strategies
- Retention marketing that reduces churn through onboarding emails and engagement triggers
EdTech Marketing Services
Full-funnel marketing built around how students, parents, and administrators actually discover and evaluate education products.
Education SEO & Content Marketing
We rank edtech companies for high-intent keywords like 'best LMS for schools,' 'online coding bootcamp,' and 'corporate training platform.' Long-form comparison guides, how-to content, and resource libraries that attract organic traffic. One K-12 SaaS company grew organic traffic from 5,000 to 45,000 monthly visitors in 9 months.
Paid Student Acquisition
Google Ads, Meta Ads, and TikTok campaigns targeting students, parents, and adult learners. We manage campaigns around enrollment windows, back-to-school seasons, and course launch dates. One bootcamp reduced cost-per-enrollment from $280 to $95 in 4 months through creative testing and audience refinement.
Social Media & Community Building
Instagram, TikTok, YouTube, and LinkedIn strategies for edtech brands. Student testimonial content, instructor spotlights, and educational snippets that build awareness and trust. We helped one tutoring platform grow their TikTok from 0 to 85K followers in 5 months with study tip content that drove 400+ monthly sign-ups.
Webinar & Demo Funnels
Lead generation funnels for B2B edtech selling to schools and enterprises. Webinar registration campaigns, free trial funnels, and demo request flows with automated follow-up sequences. Our B2B edtech clients average a 22% webinar-to-demo conversion rate.
Enrollment & Retention Email Campaigns
Automated sequences for free trial onboarding, course completion nudges, renewal reminders, and win-back campaigns. Education products live and die by engagement — our email programs increase 30-day activation rates by 35-50% through timed, behavior-triggered messaging.
Analytics & Enrollment Attribution
Multi-touch attribution that tracks the full path from first click to paid enrollment. We connect ad platforms, website analytics, and your CRM or LMS to show which channels produce students who actually complete courses — not just sign up and disappear.
EdTech Companies We Market For
Different education products serve different audiences. Here is how we tailor campaigns by edtech category.
Online Course Platforms & Bootcamps
Student acquisition campaigns for coding bootcamps, professional certification programs, and online learning marketplaces. We manage campaigns across Google, Meta, and YouTube with enrollment-focused creative. One data science bootcamp went from 60 to 340 enrollments per cohort in under a year.
K-12 EdTech SaaS
Marketing to school districts and administrators with longer sales cycles and procurement requirements. LinkedIn campaigns targeting principals and IT directors, SEO for 'best classroom software' searches, and conference marketing support. Our K-12 clients average 180 qualified demos per quarter.
Corporate Training & L&D Platforms
B2B demand generation for corporate learning management systems and training platforms. Account-based marketing targeting HR leaders and L&D managers at mid-market and enterprise companies. Content marketing that positions your platform against established players like Cornerstone and Docebo.
University & Higher Ed Enrollment
Enrollment marketing for universities, community colleges, and continuing education programs. Geo-targeted campaigns during application windows, virtual open house promotion, and program-specific landing pages. One university increased online program applications by 120% in a single enrollment cycle.
How We Market EdTech Products
A methodology built around academic calendars, enrollment cycles, and the multi-stakeholder buying process unique to education.
Market & Audience Mapping
We identify your ideal student or buyer profile — age, location, career stage, budget, and learning goals. For B2B edtech, we map institutional decision-makers by title and organization type. This targeting foundation prevents wasted spend on audiences who will never convert.
Competitive & Content Gap Analysis
We audit competitor marketing — what keywords they rank for, what ads they run, how their funnels are structured. Then we find the gaps. Most edtech companies produce surface-level content. We build deep resources that outrank and outperform.
Channel Strategy & Calendar Planning
Education is seasonal. We align campaign launches with enrollment windows, back-to-school periods, New Year resolution spikes, and corporate budget cycles. Every campaign has a calendar with prep, launch, and optimization phases.
Campaign Build & Launch
Ad creative, landing pages, email automations, and content all launch in a coordinated rollout. Tracking is verified before any budget is spent. We test 3-5 creative variations per campaign from day one to find winners fast.
Optimize for Enrollment, Not Just Clicks
We track past the sign-up. Which channels produce students who complete courses? Which ad creative attracts users who stay past the free trial? Campaign optimization is based on downstream metrics that actually affect your revenue.
Scale & Seasonal Adjustment
Once unit economics are proven, we scale budget into peak enrollment periods and test new channels. Between peaks, we shift to brand building and content that compounds organic growth for the next cycle.
Ready to get started? Let's discuss your project.
EdTech Marketing Plans
Flexible plans for education companies from early-stage startups to established platforms.
Growth Starter
For early-stage edtech companies that need to prove product-market fit through 1-2 primary marketing channels.
Custom pricing based on your requirements
- One primary channel (Google Ads, Meta, or SEO)
- Landing page creation and optimization
- Monthly performance reporting
- Email onboarding sequence setup
- Dedicated edtech marketing strategist
Full-Funnel EdTech Marketing
Multi-channel campaigns for growing edtech companies ready to scale enrollments aggressively across paid, organic, and email.
Custom pricing based on your requirements
- All channels managed (Search, Social, Content, Email)
- 10-15 pieces of education content per month
- Weekly optimization and bi-weekly strategy calls
- Enrollment funnel A/B testing
- Multi-touch attribution and LMS integration
EdTech Marketing Audit
A one-time assessment of your current marketing with specific recommendations for your education product category.
Custom pricing based on your requirements
- Full audit of ads, SEO, content, and email
- Competitor analysis and positioning review
- Enrollment funnel conversion analysis
- 90-day growth roadmap with budget projections
- 2-3 week engagement
EdTech Digital Marketing Questions Answered
Quick answers to the questions we hear most often.
Education buying follows predictable cycles — back-to-school in August/September, New Year resolutions in January, corporate budget allocation in Q1/Q4, and university enrollment windows throughout the year. We plan campaigns around these cycles months in advance, front-loading budget during peak periods and shifting to brand-building content during slower months. This approach typically delivers 40-60% of annual enrollments during two peak windows.
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