Marketing That Moves Products Off Shelves
The average ecommerce store converts at 2.5-3%. Our clients average 4.8%. The difference is not magic — it is product page SEO that matches buyer intent, shopping ads with proper feed optimization, email flows that recover 15-25% of abandoned carts, and CRO testing that compounds month over month. We have managed over $12M in annual ad spend for online retailers across fashion, electronics, home goods, and DTC brands.
What is Ecommerce Digital Marketing?
Ecommerce digital marketing covers every online channel used to drive traffic and sales to an online store — Google Shopping, Meta product ads, SEO for category and product pages, email marketing automation, and conversion rate optimization. Unlike lead-gen marketing where the goal is a form fill, ecommerce marketing is measured directly in revenue, ROAS, and customer lifetime value. Every dollar of ad spend needs to trace back to actual purchases.
- Product feed optimization for Google Shopping, Meta Shops, and Amazon
- Category and product page SEO targeting purchase-intent keywords
- Email automation for abandoned carts, post-purchase flows, and winback campaigns
- Continuous A/B testing on product pages, checkout flows, and pricing displays
Ecommerce Marketing Services
Full-funnel marketing for online stores. From first click to repeat purchase, we manage every touchpoint in the buying cycle.
Product & Category Page SEO
Technical SEO for product catalogs with 500 to 500,000 SKUs. We handle dynamic meta tags, faceted navigation without duplicate content, schema markup for rich snippets, and content optimization that drives organic product discovery. One fashion retailer saw a 210% increase in organic revenue within 8 months.
Google Shopping & Feed Management
Product feed optimization, Merchant Center management, and Performance Max campaign strategy. We audit feeds for disapprovals, optimize titles and descriptions for search relevance, and structure campaigns by margin tier. Average ROAS across our ecommerce clients: 5.2x on Shopping campaigns.
Paid Social & Meta Ads
Dynamic product ads, collection campaigns, and catalog sales objectives on Meta, TikTok, and Pinterest. Full-funnel creative strategy from awareness video to retargeting carousel. One DTC skincare brand hit 7.8x ROAS on Meta within 4 months using our creative testing framework.
Email & SMS Automation
Klaviyo, Mailchimp, and Omnisend setup and management. We build abandoned cart flows, welcome series, post-purchase sequences, winback campaigns, and browse abandonment triggers. Email typically drives 25-40% of total revenue for our ecommerce clients through automated and campaign sends.
Conversion Rate Optimization
Data-driven A/B testing on product pages, cart experiences, and checkout flows. We run 6-10 tests per month using heatmaps, session recordings, and GA4 funnel analysis. Average conversion rate lift: 35% within the first quarter of testing. Small improvements compound into significant revenue gains at scale.
Social Commerce & Influencer Strategy
Instagram Shop, TikTok Shop, and Pinterest product catalog setup and management. We also run micro-influencer campaigns with trackable discount codes and affiliate structures. One home goods brand generated $180K in attributed revenue from a 50-creator micro-influencer program over 3 months.
Online Stores We Market For
Different store sizes and product types need different marketing approaches. Here is how we tailor our strategy.
DTC & Emerging Brands
Brand-building campaigns for direct-to-consumer companies that need to acquire customers profitably outside of Amazon. Paid social creative testing, influencer seeding, email list growth, and organic content strategy. We helped one DTC pet brand go from $40K to $320K monthly revenue in 8 months.
Multi-Brand Retailers
Catalog-wide SEO and shopping ad management for retailers carrying hundreds of brands and thousands of SKUs. Product feed segmentation by margin, brand, and seasonality. One electronics retailer increased profitable Google Shopping revenue by 85% while maintaining a 4.5x ROAS floor.
Subscription & Recurring Revenue
Acquisition and retention marketing for subscription boxes, consumables, and membership-based ecommerce. We focus on first-box economics, churn reduction through email, and upsell campaigns that increase average order value. Typical churn reduction: 15-25% through automated winback flows.
B2B Ecommerce & Wholesale
Search marketing and catalog optimization for B2B ecommerce platforms selling to distributors, contractors, and businesses. LinkedIn Ads for demand generation, product page SEO for long-tail technical queries, and email nurture for longer B2B sales cycles.
How We Grow Ecommerce Revenue
A repeatable framework refined across 60+ ecommerce accounts that consistently drives profitable growth.
Store & Analytics Audit
We audit your GA4 setup, product feed health, site speed, conversion funnels, and current ad account performance. Most stores have tracking gaps that hide where revenue is actually coming from. We fix those first.
Revenue Opportunity Mapping
We identify the fastest paths to revenue growth — usually a mix of quick wins (fixing feed errors, launching abandoned cart emails) and medium-term plays (SEO content, new ad channels). You get a prioritized 90-day plan with projected revenue impact.
Channel Buildout & Launch
Shopping feeds get optimized, ad campaigns go live, email automations are configured, and SEO changes are deployed. Everything launches with proper tracking so we can attribute revenue to each channel from day one.
Creative Testing & Iteration
We produce and test ad creative, email designs, and landing page variants continuously. Every test is documented with a hypothesis, and winners get scaled immediately. We run 8-15 creative tests per month across channels.
Weekly Performance Review
Every week we review ROAS by channel, CPA by product category, email revenue attribution, and conversion rate trends. Budget gets reallocated toward what is performing. You see exactly where every dollar goes and what it returns.
Scale & Expand
Once unit economics are proven on core channels, we expand into new platforms (TikTok, Pinterest, affiliate), test international markets, and increase spend on winners. Growth without profitability is just burning cash — we scale what works.
Ready to get started? Let's discuss your project.
Ecommerce Marketing Plans
Flexible models for online stores at every stage, from launch to eight-figure revenue.
Growth Starter
For stores under $500K annual revenue that need to build a profitable marketing foundation across 1-2 channels.
Custom pricing based on your requirements
- Google Shopping OR Meta Ads management
- Email automation setup (4-6 core flows)
- Monthly product feed optimization
- Bi-weekly performance reporting
- Dedicated ecommerce strategist
Full-Funnel Ecommerce
Multi-channel management for stores doing $500K-$10M+ that want aggressive, profitable growth across every touchpoint.
Custom pricing based on your requirements
- All paid channels managed (Google, Meta, TikTok)
- Email & SMS automation with ongoing campaigns
- Monthly CRO testing (6-10 tests)
- Product feed management and optimization
- Weekly strategy calls and real-time dashboards
Ecommerce Audit & Roadmap
A one-time assessment of your store's marketing performance with specific revenue growth recommendations.
Custom pricing based on your requirements
- Full audit of ads, SEO, email, and analytics
- Product feed health assessment
- Conversion funnel analysis with heatmaps
- Competitor benchmarking report
- 90-day prioritized growth roadmap
Ecommerce Digital Marketing Questions Answered
Quick answers to the questions we hear most often.
It depends on your margins. A fashion brand with 70% gross margins can be profitable at 3x ROAS, while an electronics retailer with 20% margins needs 6x+. Across our ecommerce clients, Google Shopping averages 4-6x ROAS and Meta Ads average 3-5x. We set target ROAS by product category based on your actual margins, not industry averages.
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Ready to Get Started with Ecommerce Digital Marketing?
Let's discuss your project and discover how we can help you achieve your business goals with our expert team.