Online Store Design That Sells
Your products are great. Your store design is losing you money. We design e-commerce experiences where every pixel earns its place — from product pages that reduce decision fatigue to checkout flows that cut abandonment by 30-40%. Not templates with your logo slapped on. Real design work backed by conversion data from 200+ store projects.
What is E-Commerce Website Design?
E-commerce website design is the practice of creating the visual experience, user interface, and interaction patterns for online stores. It goes far beyond picking colors and fonts. Good e-commerce design means understanding how shoppers think — where they look first on a product page, what triggers trust, what causes them to abandon a cart. It covers homepage layout, category navigation, product detail pages, search UX, cart experience, and checkout flow. The goal is a store that feels effortless to shop, looks credible on every device, and quietly guides visitors toward purchasing.
- Conversion-focused layouts based on eye-tracking and heatmap data from real shoppers
- Mobile-first design — 73% of e-commerce purchases now happen on phones
- Brand-consistent visual systems that build trust and recognition across every page
- Accessibility-compliant design meeting WCAG 2.1 AA standards
E-Commerce Design Services
From homepage to confirmation screen, we design every touchpoint of the shopping experience.
Conversion-Optimized Product Pages
Product page layouts built on A/B test data from hundreds of stores. Image galleries, pricing display, variant selectors, and trust badges positioned where they actually move the needle.
Mobile-First Shopping UX
Thumb-friendly navigation, swipe-ready galleries, and sticky add-to-cart bars designed for how people actually hold their phones. One client saw mobile conversion jump 52% after our redesign.
Cart & Checkout Design
Single-page checkouts, progress indicators, guest checkout flows, and smart form design that reduces input friction. Our checkout redesigns typically cut abandonment rates by 25-35%.
Responsive Storefront Design
Pixel-perfect design across desktop, tablet, and mobile breakpoints. Not a desktop layout that shrinks — a purposeful design for each screen size with optimized layouts and interactions.
Navigation & Search UX
Mega menus, faceted filters, predictive search, and category architecture that helps shoppers find products in 3 clicks or fewer. Good navigation alone can increase revenue per session by 20%.
Brand & Visual Identity for Stores
Typography systems, color palettes, photography guidelines, and component libraries that keep your store on-brand as you scale from 50 products to 5,000.
Who Needs E-Commerce Design?
Good products deserve a store that matches their quality. Here's who we help most.
DTC Brands Stuck on Templates
A skincare brand using a stock Shopify theme had a 1.2% conversion rate. We redesigned their product pages with lifestyle photography integration, ingredient storytelling sections, and a simplified variant picker. Conversion hit 3.1% within 60 days.
Fashion & Apparel Retailers
Designed a lookbook-style shopping experience for a clothing brand where editorial content and shoppable product grids live on the same page. Average session duration increased by 40% and pages-per-session doubled.
B2B Wholesale Going Online
A parts distributor needed their 15,000-SKU catalog online with bulk ordering, tiered pricing, and quick-reorder functionality. We designed a search-first interface with saved lists and one-click reordering that their sales reps now use as their primary tool.
Food & Beverage Brands
Designed a subscription-first storefront for a specialty coffee company. The homepage guides visitors to a quiz that recommends blends, then straight into a subscribe-and-save flow. Subscription signups outpace one-time purchases 3:1.
How We Design E-Commerce Stores
A research-driven design process that takes 4-8 weeks from kickoff to final deliverables.
Store Audit & Competitive Analysis
We tear apart your current store (or your competitors' stores if you're starting fresh). Heatmaps, funnel drop-off analysis, and UX benchmarking against the top performers in your category.
Buyer Path Mapping
We map out how your customers actually shop — not how you assume they do. Customer interview data, analytics patterns, and session recordings inform every design decision we make.
Wireframes & Information Architecture
Low-fidelity wireframes for every key page: homepage, collection, product detail, cart, checkout, and account. You approve the structure before we touch a single pixel of visual design.
High-Fidelity Visual Design
Full-color mockups with your brand identity applied. Desktop and mobile versions of each page. Interactive prototypes in Figma so you can click through the entire shopping experience.
Design System & Handoff
A complete component library — buttons, cards, modals, form elements, icons — documented with spacing, typography, and color specs. Your development team gets everything they need to build it right.
Post-Launch Design Iteration
After the store launches, we analyze real user behavior and run A/B tests on high-impact pages. Design is never done — we iterate monthly based on actual conversion data.
Ready to get started? Let's discuss your project.
E-Commerce Design Pricing
Pricing based on store complexity and scope. Every project starts with a free design audit.
Store Redesign
For existing stores that need a visual and UX overhaul. We redesign your key pages on your current platform without rebuilding from scratch.
Custom pricing based on your requirements
- UX audit with actionable recommendations
- Redesign of 5-8 key page templates
- Mobile and desktop mockups in Figma
- Basic component library
- 30-day post-launch design support
Full Store Design
Ground-up design for new stores or complete rebuilds. Research, wireframes, visual design, prototyping, and a full design system.
Custom pricing based on your requirements
- Buyer path research and competitive analysis
- Wireframes and interactive prototypes
- Full visual design for all page types
- Complete design system with component library
- 60-day post-launch iteration and A/B testing
Ongoing Design Partnership
Monthly design retainer for brands that continuously test, iterate, and optimize their store. Dedicated designer on your account.
Custom pricing based on your requirements
- Dedicated e-commerce designer
- Weekly A/B test designs and analysis
- Seasonal campaign and landing page design
- Quarterly UX audit and recommendations
- Priority turnaround on design requests
E-Commerce Website Design Questions Answered
Quick answers to the questions we hear most often.
Design is about what the store looks like and how shoppers interact with it — layouts, visual identity, user flows, and conversion optimization. Development is about building it — writing the code, connecting payment gateways, setting up the database. We focus on the design side: research, wireframes, mockups, prototypes, and design systems. We can work alongside your development team, or pair you with our developers if you need both.
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Ready to Get Started with E-Commerce Website Design?
Let's discuss your project and discover how we can help you achieve your business goals with our expert team.