Marketing That Moves Freight Leads
Shippers Google 'freight companies near me' over 12,000 times per month. Logistics brokers search for 3PL partners online before picking up the phone. If your company does not show up in those searches, you are losing loads to competitors who do. We run SEO, Google Ads, and LinkedIn campaigns for freight brokers, 3PLs, trucking companies, and supply chain SaaS providers. One regional 3PL went from 15 to 85 qualified shipper leads per month within 5 months.
What is Logistics Digital Marketing?
Logistics digital marketing is the practice of promoting freight, shipping, warehousing, and supply chain services through online channels. The logistics industry has been slow to adopt digital marketing — most companies still rely on cold calling, trade shows, and referrals. That creates a massive opportunity for companies willing to invest in search visibility, content authority, and digital lead generation. The businesses that show up first when a shipper searches 'LTL freight quotes' or 'warehouse space near me' win the deal before your sales team even knows there was one.
- Local and national SEO targeting shipper and carrier search queries
- Google Ads for high-intent freight and logistics keywords
- LinkedIn campaigns targeting supply chain decision-makers at target shippers
- Content marketing that builds authority in specific lanes, modes, and verticals
Logistics Marketing Services
Marketing built for how shippers, carriers, and supply chain managers actually find and evaluate logistics partners.
Logistics SEO & Local Search
We rank logistics companies for searches like 'freight broker near me,' '3PL warehouse [city],' and 'LTL shipping company.' Google Business Profile optimization, service area pages, and industry-specific content that captures organic traffic. One trucking company increased organic leads by 200% in 7 months.
Google Ads for Freight & Logistics
Search campaigns targeting shippers actively looking for freight services. We manage campaigns for FTL, LTL, drayage, warehousing, and last-mile delivery keywords. Logistics CPCs run $8-$25 — proper campaign structure keeps cost-per-lead under $45 for most service categories.
LinkedIn B2B Campaigns
Account-based marketing targeting supply chain directors, logistics managers, and procurement teams at shipper companies. Sponsored Content, Message Ads, and Document Ads promoting case studies and capability decks. Our logistics clients average 35-50 qualified leads per month through LinkedIn.
Industry Content & Thought Leadership
Lane-specific guides, mode comparison content, regulatory updates, and supply chain trend analysis. We produce 8-12 pieces per month that position your company as the authority in your service areas. Content drives 45% of organic pipeline for our logistics clients after month 6.
Shipper Nurture & Email Campaigns
Automated sequences for lead nurture, seasonal capacity announcements, and rate update communications. Logistics buying cycles are relationship-driven — our email programs keep your company top-of-mind during the 30-90 day evaluation window. Average email open rates for our logistics clients: 28%.
Lead Tracking & CRM Integration
Full-funnel tracking from first click to closed shipper account. We integrate with TMS platforms, CRMs (Salesforce, HubSpot), and call tracking systems to show which marketing channels produce loads that actually ship — not just form fills that go nowhere.
Logistics Companies We Market For
Different logistics segments have different buyers and buying processes. Here is how we adapt our approach.
Freight Brokerages
Shipper acquisition campaigns for freight brokers competing in a market with 17,000+ licensed brokerages. We differentiate your company through specialized lane content, shipper-focused case studies, and Google Ads targeting specific freight corridors. One broker grew from $2M to $8M in annual revenue with marketing as the primary lead source.
3PL & Warehousing Companies
Lead generation for third-party logistics providers offering warehousing, fulfillment, and distribution services. Local SEO for 'warehouse space near me' searches, Google Ads for fulfillment keywords, and content marketing that targets ecommerce brands looking for 3PL partners.
Trucking & Carrier Companies
Marketing for asset-based carriers that need both shipper customers and qualified drivers. Dual-track campaigns — one targeting shippers who need capacity, another targeting CDL drivers for recruitment. SEO, Google Ads, and Indeed/LinkedIn campaigns that fill both sides of the business.
Supply Chain SaaS & Tech
B2B demand generation for TMS, WMS, and supply chain visibility platforms. LinkedIn ABM campaigns, product-led SEO content, and webinar funnels targeting logistics directors at mid-market and enterprise shippers. Our supply chain SaaS clients average 120 qualified demos per quarter.
How We Market Logistics Companies
A methodology built for an industry where relationships matter and buying decisions are not made on impulse.
Service & Market Assessment
We map your service offerings, lanes, modes, and target shipper profiles. A drayage company in Long Beach needs different marketing than a cold chain 3PL in Dallas. This specificity is what separates effective logistics marketing from generic agency work.
Competitive & Keyword Research
We identify what competitors rank for, what they spend on ads, and where the gaps are in your market. Logistics keyword data is sparse — we supplement it with freight industry databases and shipper search behavior analysis.
Digital Presence Foundation
Google Business Profile optimization for every service location, website service pages for each mode and lane, and CRM integration for lead tracking. The foundation must be solid before we drive traffic to it.
Campaign Launch & Lead Flow
Paid search, SEO content, and LinkedIn campaigns go live together. Lead routing ensures every inquiry reaches your sales team within minutes. In logistics, response time directly correlates with win rate — the first quote wins 60% of the time.
Optimize for Booked Loads, Not Just Leads
We work with your sales team to track which leads convert to actual shipments. Campaign optimization is based on revenue generated, not form submissions. This feedback loop is where most logistics marketing agencies fall short.
Scale by Lane & Service Line
Once we prove ROI on core services, we expand into adjacent lanes, new service areas, and additional modes. Growth is methodical — each new campaign is backed by the data from what already works.
Ready to get started? Let's discuss your project.
Logistics Marketing Plans
Scalable plans for logistics companies from single-location carriers to multi-branch 3PLs.
Local Visibility Plan
For single-location logistics companies that need to dominate local search and generate consistent shipper leads in their service area.
Custom pricing based on your requirements
- Local SEO and Google Business optimization
- Google Ads for core service keywords
- Monthly performance reporting
- Lead tracking and CRM integration
- Dedicated logistics marketing specialist
Full-Service Logistics Marketing
Multi-channel marketing for growing logistics companies that want to scale shipper acquisition across search, social, content, and email.
Custom pricing based on your requirements
- All channels managed (SEO, PPC, LinkedIn, Email)
- 8-12 pieces of industry content per month
- Weekly optimization and bi-weekly strategy calls
- Lane-specific and mode-specific landing pages
- Multi-touch attribution and TMS integration
Logistics Marketing Audit
A focused assessment of your current digital presence with specific recommendations for your service category and market.
Custom pricing based on your requirements
- Full audit of SEO, ads, content, and online presence
- Competitor analysis for your lanes and service area
- Website conversion and lead funnel review
- 90-day growth roadmap with budget projections
- 2-3 week engagement
Logistics Digital Marketing Questions Answered
Quick answers to the questions we hear most often.
Yes, and the ROI is often higher than in other industries because so few logistics companies invest in it. Most freight brokers and 3PLs still rely on cold calling and trade shows. That means the companies that do invest in SEO and paid search face less competition than you would see in ecommerce or SaaS. One of our 3PL clients generates 65% of their new shipper pipeline through digital channels, at a lower cost-per-acquisition than their trade show program.
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Ready to Get Started with Logistics Digital Marketing?
Let's discuss your project and discover how we can help you achieve your business goals with our expert team.