Digital Marketing That Fills Patient Schedules
The average medical practice loses 30-50% of potential patients because they never show up in search results. We run SEO, PPC, and content campaigns specifically for healthcare organizations — built around HIPAA compliance, patient privacy rules, and the way people actually search for doctors. One orthopedic group went from 80 to 210 new patient appointments per month within 5 months of working with us.
What is Healthcare Digital Marketing?
Healthcare digital marketing is the practice of promoting medical organizations — hospitals, clinics, dental offices, telehealth platforms, and health systems — through online channels. Unlike general marketing, healthcare campaigns must comply with HIPAA advertising rules, avoid making misleading medical claims, and meet platform-specific policies for health-related content. Google alone has over 200 policy restrictions for healthcare advertisers. Getting this wrong means wasted ad spend, disapproved campaigns, or worse, regulatory trouble.
- HIPAA-compliant campaign setup across Google, Meta, and LinkedIn
- Medical SEO targeting high-intent symptoms and procedure keywords
- Patient acquisition funnels with proper consent and privacy handling
- Reputation management across Google Business, Healthgrades, and Zocdoc
Healthcare Marketing Services
Every channel, managed by people who understand medical compliance rules and patient decision-making behavior.
Medical SEO & Local Search
We optimize for the searches patients actually run — 'knee pain specialist near me', 'best cardiologist in [city]', 'urgent care open now.' Google Business Profile management, medical schema markup, and content clusters built around conditions and procedures. Average organic traffic increase: 140% in 6 months.
Healthcare PPC & Google Ads
Google Ads campaigns for patient acquisition with HIPAA-safe landing pages and call tracking. We manage Local Service Ads, Search, and Performance Max campaigns. One multi-location dental group dropped their cost-per-new-patient from $185 to $62 within 90 days.
Medical Content Marketing
Physician-reviewed blog posts, condition guides, and procedure explainers that rank and build trust. We produce 10-25 pieces per month per client, each reviewed by medical professionals for accuracy. Content drives 40-55% of organic patient inquiries for our healthcare clients.
Social Media for Healthcare
HIPAA-compliant social strategies across Facebook, Instagram, LinkedIn, and TikTok. Patient education content, provider spotlights, and community engagement — without posting anything that puts patient privacy at risk. We handle creative production, scheduling, and community management.
Patient Email & Nurture Campaigns
Automated email sequences for appointment reminders, post-visit follow-ups, and health education. Built on HIPAA-compliant platforms with proper opt-in/opt-out handling. Our healthcare email campaigns average 32% open rates — well above the 21% industry benchmark.
Reputation & Review Management
Monitor and respond to reviews across Google, Healthgrades, Vitals, Zocdoc, and WebMD. Automated review request workflows that increase 5-star reviews by 60-80% within the first quarter. Negative review response protocols that protect your brand while staying professional.
Healthcare Organizations We Market For
Different healthcare verticals need different marketing approaches. Here is how we adapt our strategies by organization type.
Multi-Location Medical Groups
Centralized marketing across 5-50+ locations with location-specific landing pages, individual provider profiles, and unified brand messaging. One 12-location urgent care chain increased total new patient volume by 73% while keeping cost-per-acquisition under $45.
Dental & Orthodontic Practices
High-intent PPC campaigns for procedures like implants, Invisalign, and cosmetic dentistry. Dental practices see some of the highest CPCs in healthcare — we consistently bring cost-per-lead below $35 through tight keyword targeting and conversion-optimized landing pages.
Hospitals & Health Systems
Brand awareness campaigns, service line marketing, and physician recruitment advertising for regional health systems. We manage multi-million dollar annual budgets across search, social, and programmatic channels with monthly executive reporting.
Telehealth & Digital Health Platforms
Patient acquisition at scale for virtual care platforms. App store optimization, paid user acquisition campaigns, and content marketing that builds organic demand. We helped one telehealth startup go from 200 to 3,400 monthly active users in under 6 months.
How We Run Healthcare Marketing Campaigns
A methodology developed over 40+ healthcare accounts, refined around the compliance and performance requirements unique to medical marketing.
Healthcare Marketing Audit
We audit your current online presence — Google rankings, ad account performance, website conversion rates, review profiles, and competitor positioning. You get a 30-page report with specific findings, not generic recommendations.
Compliance & Privacy Setup
Before any campaign goes live, we configure HIPAA-compliant tracking, set up proper consent flows, ensure landing pages meet advertising platform health policies, and verify that all call tracking and form systems handle PHI correctly.
Channel Strategy & Keyword Research
We map patient search behavior by condition, procedure, and location. Then we prioritize channels based on your goals — SEO for long-term pipeline, PPC for immediate volume, content for authority, and social for community engagement.
Campaign Build & Launch
Ad creative, landing pages, content calendars, and automation workflows all go live in a coordinated rollout. Every campaign has conversion tracking verified before spend begins. No guessing whether leads are being counted correctly.
Weekly Optimization & Reporting
Weekly performance reviews with your team. We adjust bids, swap underperforming creative, update keyword targets, and reallocate budget toward what is converting. You see the data in real-time dashboards, not just monthly PDF reports.
Quarterly Strategy Review
Every 90 days, we reassess the full marketing mix. What channels are delivering the lowest cost-per-patient? Where are competitors gaining ground? What new service lines need marketing support? Strategy evolves based on data, not assumptions.
Ready to get started? Let's discuss your project.
Healthcare Marketing Plans
Three engagement models designed for healthcare organizations at different stages of growth.
Single-Channel Focus
Best for practices that need to dominate one channel — usually SEO or Google Ads — before expanding to a full marketing mix.
Custom pricing based on your requirements
- One primary channel (SEO, PPC, or Social)
- HIPAA-compliant tracking and landing pages
- Monthly performance reporting
- Dedicated account manager
- Quarterly strategy review
Full-Service Healthcare Marketing
Integrated campaigns across search, paid, social, content, and email. The approach that moves the needle fastest for mid-size practices and medical groups.
Custom pricing based on your requirements
- All channels managed under one strategy
- 10-20 pieces of medical content per month
- Weekly optimization and bi-weekly reporting calls
- Reputation management across review platforms
- Dedicated strategist with healthcare experience
Marketing Audit & Strategy
A one-time deep assessment of your current marketing performance with a prioritized roadmap for the next 12 months.
Custom pricing based on your requirements
- Full audit of SEO, PPC, social, and content
- Competitor analysis with gap identification
- 12-month marketing roadmap
- Budget allocation recommendations
- 2-4 week engagement
Healthcare Digital Marketing Questions Answered
Quick answers to the questions we hear most often.
We follow a strict compliance checklist for every campaign. Landing pages never collect PHI through standard web forms — any patient information goes through HIPAA-compliant form processors. Call tracking uses BAA-covered providers. Ad targeting never uses protected health information, and retargeting pixels are configured to exclude pages where PHI could be inferred. We also train our team annually on HIPAA advertising rules.
You Might Also Need
Services that pair well with what you're already looking at.
Ready to Get Started with Healthcare Digital Marketing?
Let's discuss your project and discover how we can help you achieve your business goals with our expert team.