Marketing That Builds Financial Trust
Fintech companies face a unique marketing challenge: you need to acquire users fast while building the kind of trust people expect from financial institutions. Paid ads get disapproved because of compliance restrictions. Content gets ignored because it sounds like every other fintech blog. We have run marketing for 25+ fintech companies — from seed-stage neobanks to Series C payment processors — and know how to grow within the regulatory guardrails.
What is Fintech Digital Marketing?
Fintech digital marketing means promoting financial technology products — lending platforms, payment apps, neobanks, investment tools, insurance tech, and B2B financial infrastructure — through online channels. The challenge is that financial advertising is one of the most regulated categories on every major platform. Google requires LegitScript certification for certain financial products. Meta restricts targeting for credit and housing ads. LinkedIn limits what you can say about returns and guarantees. A fintech marketing agency needs to know these rules cold, or your campaigns will stay in review indefinitely.
- Compliance-aware ad copy that passes Google, Meta, and LinkedIn review teams
- Trust-building content strategy targeting financial decision-makers
- LinkedIn B2B campaigns for enterprise fintech sales pipelines
- Regulatory-safe landing pages that convert without making prohibited claims
Fintech Marketing Services
Marketing that respects financial regulations while still driving aggressive growth. Every campaign is built to pass compliance review.
Fintech SEO & Content
Thought leadership content and product-led SEO for fintech companies. We produce comparison guides, regulatory explainers, and product education content that ranks for high-intent financial keywords. One B2B payments company went from 2,000 to 28,000 monthly organic visitors in 10 months through our content program.
Compliance-Safe Paid Advertising
Google Ads and Meta campaigns built around financial advertising policies from the start. We handle LegitScript certification applications, restricted content appeals, and ad copy that converts without making claims that trigger disapprovals. Our fintech clients average 35% fewer ad disapprovals than industry norms.
LinkedIn B2B Campaigns
Account-based marketing and LinkedIn Ads for B2B fintech selling to banks, credit unions, and enterprise buyers. We run Sponsored Content, Message Ads, and Document Ads targeting financial services decision-makers by job title, company size, and technology stack. Average cost-per-MQL: $85-$140.
Thought Leadership & PR
Position your founders and executives as industry authorities through guest posts, speaking opportunities, podcast placements, and LinkedIn organic content. We produce 8-12 pieces of executive-attributed content per month. One fintech CEO's LinkedIn posts now generate 200K+ impressions monthly.
Fintech Email & Nurture Programs
Drip campaigns for user onboarding, product adoption, and account activation. Financial products have longer consideration cycles — our email sequences keep prospects engaged through 30-90 day decision windows. Average email conversion rate for our fintech clients: 4.2%, versus the 1.8% financial services benchmark.
Growth Analytics & Attribution
Multi-touch attribution modeling for fintech products where the buyer path spans 5-15 touchpoints over weeks. We set up proper tracking across signup funnels, product demos, and account activation. You see which marketing dollars actually drive activated users, not just signups.
Fintech Companies We Market For
Financial technology spans dozens of product categories, each with different buyers, regulations, and go-to-market strategies.
B2B Payments & Infrastructure
Demand generation for payment processors, banking-as-a-service platforms, and financial APIs selling to other businesses. LinkedIn ABM campaigns, technical SEO for developer documentation pages, and content marketing that reaches CTOs and CFOs at target accounts. One payments platform generated 340 qualified demos in 6 months.
Consumer Lending & Neobanks
User acquisition campaigns for digital banks, personal lending apps, and BNPL platforms. Compliance-safe Google Ads (financial products require careful ad copy), App Store Optimization, and referral program marketing. We helped one neobank reduce cost-per-account-opening from $42 to $18 in 4 months.
Wealth Management & Investment Tech
Trust-building marketing for robo-advisors, investment platforms, and financial planning tools. Content that explains complex financial products simply, retargeting campaigns for long consideration cycles, and webinar funnels. SEC and FINRA advertising rules are baked into every piece of content we produce.
Insurance Technology
Lead generation for digital insurance platforms, comparison engines, and MGA tech companies. Google Ads for high-intent insurance keywords (some of the most expensive CPCs in all of PPC), content marketing for organic growth, and email nurture for multi-quote shoppers. Average cost-per-lead reduction: 40% in 90 days.
How We Market Fintech Products
A process built for companies that need to grow fast but cannot afford compliance missteps along the way.
Regulatory & Market Assessment
We start by understanding your product's regulatory environment — what claims you can and cannot make, which ad platforms have restrictions for your category, and what your compliance team needs to approve. This prevents campaigns from stalling in legal review.
Competitive & Audience Analysis
We audit competitor messaging, ad strategies, content gaps, and positioning. For B2B fintech, we map your ICP by title, company size, and technology stack. For consumer fintech, we analyze user acquisition channels and creative approaches.
Compliance-First Campaign Design
Every ad, landing page, and content piece is drafted with advertising regulations in mind. We work with your legal team to establish pre-approved messaging frameworks so campaigns launch faster instead of getting stuck in review cycles.
Multi-Channel Launch
Campaigns go live across approved channels — typically Google Search, LinkedIn, and content distribution for B2B, or Google, Meta, and app networks for consumer fintech. All tracking is configured and verified before spend begins.
Optimize for Activation, Not Just Signups
Fintech marketing fails when it optimizes for top-of-funnel metrics only. We track through to product activation — account funded, first transaction completed, subscription started. Campaigns are optimized toward these deeper conversion events.
Scale Within Compliance Guardrails
As campaigns prove profitable, we increase spend gradually while monitoring for compliance issues at scale. Larger budgets attract more platform scrutiny, so we proactively adjust ad copy and targeting as we grow.
Ready to get started? Let's discuss your project.
Fintech Marketing Plans
Built for fintech companies at different stages — from pre-launch to Series C and beyond.
Early-Stage Fintech
For pre-launch or seed-stage fintech companies that need to build initial traction with limited budget and maximum efficiency.
Custom pricing based on your requirements
- One primary channel (LinkedIn, Google, or Content)
- Compliance-reviewed ad copy and landing pages
- Monthly performance reporting
- Founder thought leadership content (4 posts/month)
- Dedicated fintech marketing strategist
Growth-Stage Fintech
Multi-channel marketing for Series A-C fintech companies ready to scale user acquisition or enterprise pipeline aggressively.
Custom pricing based on your requirements
- All paid and organic channels managed
- Full content program (8-12 pieces/month)
- LinkedIn ABM for enterprise sales targets
- Weekly optimization and bi-weekly calls
- Multi-touch attribution setup and reporting
Fintech Marketing Audit
A focused assessment of your current marketing performance with compliance review and growth recommendations.
Custom pricing based on your requirements
- Full channel audit (ads, SEO, content, email)
- Compliance review of current ad copy and pages
- Competitor positioning analysis
- 90-day growth roadmap with budget projections
- 2-3 week engagement
Fintech Digital Marketing Questions Answered
Quick answers to the questions we hear most often.
Google and Meta have strict policies for financial products — especially lending, cryptocurrency, and investment services. Common disapproval reasons include making specific return guarantees, using restricted targeting criteria for credit products, missing required disclosures, and lacking proper licensing documentation. We pre-screen every ad against platform policies and handle the certification and appeals process when needed.
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Ready to Get Started with Fintech Digital Marketing?
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