Digital Marketing in Melbourne
Australia's digital ad market hit A$14.7B last year, and Melbourne — the country's second-largest city — commands a major share of that spend. Melbourne agencies charge A$5,000-A$15,000/month for multi-channel retainers. We deliver the same calibre of work at 40-60% less, running full-service SEO, PPC, and social campaigns from our Dallas and Gurugram offices with a daily handoff model that keeps your campaigns running around the clock.
Why Melbourne for Digital Marketing?
Melbourne is Australia's education, fintech, and retail capital. The city has 10 universities driving a massive international education marketing sector. Its fintech scene — centred around Collins Street and the Docklands — is the fastest-growing in APAC outside Singapore. And Melbourne's retail culture, from Chapel Street boutiques to major shopping centres, creates strong demand for e-commerce and omnichannel marketing. Australian CPCs run roughly A$2-A$8 for commercial terms outside finance, making PPC viable for a wide range of businesses. Our Gurugram team is 4.5 hours behind Melbourne (AEST), creating a natural daily handoff where campaigns get optimised during Melbourne's evening hours.
- Melbourne is Australia's second-largest city with a GDP exceeding A$400B — a massive addressable market for digital marketing
- The city is home to 10 universities, making education marketing one of the most competitive and valuable sectors
- Melbourne's fintech cluster is the fastest-growing in APAC, with companies competing for high-value financial keywords
- Our Gurugram team sits 4.5 hours behind AEST, creating a near-continuous campaign cycle — your ads get optimised while Melbourne sleeps
Digital Marketing Services in Melbourne
Six services tailored to Melbourne's education, fintech, retail, and professional services economy.
SEO & Organic Search
Technical audits, content strategy, and local search optimisation for Melbourne businesses. We target commercial keywords in education, finance, retail, and professional services — building organic traffic that compounds over time and reduces dependence on paid channels.
PPC & Google Ads Management
Search, Shopping, and Performance Max campaigns managed daily. Melbourne CPCs are competitive in education and finance but offer strong ROI with disciplined bid management. We handle keyword research, ad copy testing, and conversion rate optimisation across the full account.
Social Media Marketing
Meta (Facebook and Instagram), LinkedIn, and TikTok campaigns for Melbourne audiences. Education providers need student acquisition funnels. Retail brands need product-focused ads. B2B firms need LinkedIn lead generation. We build each with channel-specific creative and targeting.
Technical SEO & Web Performance
Core Web Vitals, mobile experience, site architecture, and schema markup for Melbourne businesses. Fast sites rank better and convert more. We work with your development team (or ours) to fix the technical issues that hold your organic performance back.
Email Marketing & Automation
Student recruitment email sequences for education providers. E-commerce lifecycle campaigns (welcome, abandoned cart, winback). B2B nurture flows for fintech and professional services. Built in Klaviyo, HubSpot, or Mailchimp with segment-level personalisation.
Analytics & Conversion Tracking
GA4 implementation, Google Tag Manager setup, and custom reporting dashboards. Melbourne marketing teams need clear attribution data connecting ad spend to revenue. We build the tracking infrastructure to deliver that — no guesswork, no vanity metrics.
Industries We Serve in Melbourne
Melbourne's economy spans education, finance, retail, and professional services. These four sectors define the majority of our work in the city.
Education & International Student Recruitment
Melbourne's 10 universities and hundreds of private colleges compete for international students across a global market. We run multi-language PPC campaigns, SEO strategies targeting course-level keywords, and social media funnels on platforms popular in key source countries — India, China, Vietnam, and the Philippines.
Fintech & Financial Services
Melbourne's fintech sector includes buy-now-pay-later platforms, neobanks, and wealth management startups. We build Google Ads and content marketing campaigns targeting high-intent financial keywords — with landing pages that meet ASIC advertising compliance requirements.
Retail & E-Commerce
From DTC fashion brands to established retailers, Melbourne's retail sector runs on digital. We manage Google Shopping campaigns, product-led SEO, and Meta advertising — driving measurable ROAS with daily bid and creative optimisation.
Professional Services
Law firms, accounting practices, and consultancies in Melbourne's CBD compete for a limited pool of high-value clients. We build SEO and LinkedIn campaigns that generate qualified enquiries — not just traffic — from the decision-makers who matter.
How We Work with Melbourne Teams
Our Gurugram office is 4.5 hours behind Melbourne (AEST). Your campaigns get optimised during your evening hours, and fresh reports are ready by 9am Melbourne time.
Audit & Benchmarking
A full audit of your organic rankings, Google Ads accounts, social media performance, and competitor positioning in the Melbourne market. Delivered as a written report within 5 business days — not a slide deck with stock photography.
Strategy & Channel Planning
A 90-day plan with channel budgets, keyword targets, content themes, and KPIs tied to business outcomes. We map the strategy to Melbourne market dynamics — seasonal retail cycles, university enrolment periods, and financial year budgeting timelines.
Campaign Build & Launch
All campaigns built and launched within 2-3 weeks — ad accounts, content, email sequences, landing pages. Full GA4 and GTM tracking configured before any budget goes live. No launching without measurement in place.
Daily Handoff & Optimisation
Our Gurugram team picks up campaign management as Melbourne winds down each evening. Bids get adjusted, creative gets refreshed, and reports get compiled — so your Melbourne team starts each morning with current data and optimised campaigns.
Scale & Iterate
Winning campaigns get increased investment. Underperforming channels get restructured or reallocated. New opportunities — keyword gaps, audience segments, content formats — get tested in controlled experiments before full rollout.
Ready to get started? Let's discuss your project.
Flexible Engagement Models
Melbourne agencies charge A$5,000-A$15,000/month for multi-channel retainers. We deliver the same service at 40-60% less — because our execution team is in Gurugram, not South Melbourne.
Full-Service Retainer
SEO, PPC, social media, email, and content — all managed by a dedicated team. A single strategist owns your account, with a Gurugram execution team running the daily work. Built for Melbourne businesses that want one partner for all digital channels.
Custom pricing based on your requirements
- Dedicated account strategist with AEST overlap hours
- Multi-channel management: SEO, PPC, social, email
- Fortnightly written reports and monthly strategy calls
- GA4 dashboards with real-time performance data
- 40-60% below Melbourne agency retainer rates
- 3-month minimum engagement, 30 days notice to cancel
Project-Based
Fixed-scope work with defined outputs — a Google Ads audit, an SEO migration plan, or a 90-day content campaign. Priced in AUD upfront with clear deliverables and timelines.
Custom pricing based on your requirements
- Fixed AUD pricing agreed before work begins
- Defined deliverables and completion timeline
- Milestone-based payments tied to completed work
- Ideal for audits, campaign launches, and migrations
- Full documentation and handover included
- No ongoing retainer required
Consulting & Strategy
Senior strategic guidance for Melbourne marketing teams with in-house execution capacity. We provide audits, channel strategies, and quarterly reviews — your team handles the daily campaign management.
Custom pricing based on your requirements
- Senior strategist with Australian market experience
- Monthly or quarterly strategy sessions via video call
- Written channel plans with KPIs, budgets, and timelines
- Ad account and SEO audits with prioritised recommendations
- Martech stack advisory and vendor evaluation
- Flexible hours — scale up or down as needed
Digital Marketing in Melbourne Questions Answered
Quick answers to the questions we hear most often.
No. Our offices are in Dallas, Texas and Gurugram, India. We serve Melbourne businesses remotely using a daily handoff model. This is exactly why our rates are 40-60% below Melbourne agencies — you are not paying for Southbank office rent.
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Ready to Get Started with Digital Marketing in Melbourne?
Let's discuss your project and discover how we can help you achieve your business goals with our expert team.