Digital Marketing in Manchester
Manchester is the UK's fastest-growing tech and e-commerce hub outside London. The Northern Powerhouse economy supports over 10,000 digital businesses, and local competition for search visibility is fierce. We run full-funnel digital marketing campaigns for Manchester companies at 40-60% below what MediaCityUK-area agencies charge — with the same reporting depth and strategic rigour.
Why Manchester for Digital Marketing?
Manchester's digital economy has doubled in the last decade. The city is now home to the BBC, ITV, Boohoo, The Hut Group, and hundreds of e-commerce brands fighting for organic and paid visibility. With over 150,000 businesses in Greater Manchester, the search market is deep and competitive. Average CPCs for Manchester commercial keywords run £3-£12 — lower than London but still demanding smart bid management. Our Gurugram team handles campaign execution overnight, so Manchester businesses start each morning with fresh data and optimised campaigns.
- Manchester is the UK's second-largest digital economy, with over 10,000 digital and tech businesses in Greater Manchester
- Home to major e-commerce brands (Boohoo, The Hut Group, AO.com) driving fierce competition for product and brand search terms
- MediaCityUK houses the BBC, ITV, and a cluster of creative agencies — making content marketing a core strength of the region
- Our rates run 40-60% below Manchester agency prices, with full-service execution from SEO to social to email
Digital Marketing Services in Manchester
Six disciplines tailored to the industries and competitive dynamics that define Greater Manchester.
SEO & Organic Growth
Technical SEO audits, content strategy, and local search optimisation for Manchester postcodes. We target high-intent commercial keywords in e-commerce, SaaS, and professional services — building organic pipelines that compound month over month.
PPC & Google Ads Management
Search, Shopping, and Performance Max campaigns for Manchester retailers and service businesses. We manage daily bid adjustments, negative keyword lists, and landing page tests to keep your cost-per-acquisition below target.
Social Media Marketing
Paid and organic social across LinkedIn, Meta, TikTok, and Instagram. Manchester's young, digitally-engaged population makes social a high-return channel — especially for e-commerce, hospitality, and creative sector brands.
Technical SEO & Site Health
Page speed optimisation, crawl error fixes, schema markup, and Core Web Vitals improvements. We work with your dev team (or ours) to remove the technical blockers that prevent Manchester businesses from ranking.
Email Marketing & Automation
Automated email flows for e-commerce (abandoned cart, post-purchase, winback) and B2B nurture sequences. We build in Klaviyo, HubSpot, or Mailchimp — whichever fits your stack — with A/B testing on every campaign.
Analytics & Performance Reporting
GA4 setup, conversion tracking, and custom dashboards that connect marketing spend to revenue. Manchester marketing teams get full visibility into what is working — no black-box reporting or inflated metrics.
Industries We Serve in Manchester
Manchester's economy is diverse, but these four sectors generate the bulk of our work in the region.
E-Commerce & Retail
Manchester is the UK's e-commerce capital outside London. We run Google Shopping, Performance Max, and SEO campaigns for online retailers — managing product feeds, bid strategies, and conversion rate optimisation across thousands of SKUs.
Creative & Digital Agencies
Manchester's MediaCityUK cluster generates demand for white-label digital marketing support. We partner with local agencies to provide SEO, PPC, and analytics execution — letting them focus on client relationships and creative strategy.
SaaS & Technology
Manchester's growing SaaS scene includes companies in property tech, health tech, and logistics software. We build demand generation campaigns that combine content marketing, LinkedIn ads, and search to fill B2B sales pipelines.
Hospitality & Leisure
With over 100,000 students and a thriving visitor economy, Manchester hospitality brands depend on local SEO and social media. We manage Google Business Profiles, local pack optimisation, and Instagram campaigns that drive bookings.
How We Work with Manchester Teams
Same overlap model as our London clients. Our Gurugram team is 4.5 hours ahead of GMT, and your Dallas-based strategist covers your morning hours.
Audit & Discovery
We run a full audit of your organic rankings, paid accounts, site speed, and competitor positioning. Manchester markets have specific competitive patterns — we map them before spending a penny.
Strategy & Budgeting
A 90-day plan with channel-by-channel budget allocation, target CPAs, and projected results. We set KPIs that connect to revenue — not impressions, not reach, not vanity metrics.
Build & Launch
Campaign builds across all agreed channels — ad accounts, content calendars, email sequences, tracking setup. Everything goes live within 2-3 weeks of sign-off, with full GA4 and GTM tracking in place from day one.
Optimise & Report
Weekly internal reviews, fortnightly client reports, and monthly strategy calls. Our Gurugram team adjusts bids and refreshes creative overnight — so Manchester teams get updated performance data each morning.
Scale What Works
Winning campaigns get more budget. Underperforming channels get cut or restructured. We expand into new keyword clusters, audiences, and content formats based on 90 days of real performance data.
Ready to get started? Let's discuss your project.
Flexible Engagement Models
Manchester agency retainers typically run £2,000-£6,000/month per channel. We deliver full-service digital marketing at 40-60% less — same depth, lower overhead.
Full-Service Retainer
All channels managed under one team — SEO, PPC, social, email, and content. A dedicated strategist runs your account, with a Gurugram execution team handling day-to-day optimisation. Best for Manchester businesses that want one partner for everything.
Custom pricing based on your requirements
- Dedicated strategist available during UK business hours
- SEO, PPC, social media, and email management included
- Fortnightly reports and monthly strategy sessions
- GA4 dashboards with live campaign data
- 40-60% below typical Manchester agency retainer rates
- Minimum 3-month commitment, 30 days notice to cancel
Project-Based
A fixed-scope engagement for specific needs — a Google Ads account rebuild, a full SEO audit, or a 90-day content sprint. Priced in GBP upfront with clear deliverables and timelines.
Custom pricing based on your requirements
- Fixed price in GBP agreed before work starts
- Defined deliverables and completion dates
- Milestone payments tied to completed work
- Ideal for audits, account restructures, and campaign launches
- Full documentation and handover included
- No ongoing retainer required
Consulting & Strategy
For Manchester marketing teams that handle execution internally but need strategic direction. We provide audits, channel plans, and quarterly reviews — your team does the day-to-day work.
Custom pricing based on your requirements
- Senior strategist with UK digital market experience
- Monthly or quarterly strategy sessions via video call
- Written channel plans with specific KPIs and budgets
- Ad account and SEO audits with prioritised action items
- Martech stack evaluation and vendor recommendations
- Flexible engagement — scale hours up or down monthly
Digital Marketing in Manchester Questions Answered
Quick answers to the questions we hear most often.
No. Our offices are in Dallas and Gurugram. We serve Manchester businesses remotely with dedicated teams working UK hours. No MediaCityUK rent means lower rates — 40-60% below what local agencies charge.
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Ready to Get Started with Digital Marketing in Manchester?
Let's discuss your project and discover how we can help you achieve your business goals with our expert team.