Digital Marketing in Houston
Houston is the 4th largest city in the US and the global capital of energy. But every industry here — from the Texas Medical Center to the Port of Houston — needs digital visibility. We serve Houston businesses from our Dallas headquarters, just a 45-minute flight or 3.5-hour drive. Central Time alignment, same-day responsiveness, and campaigns built for Houston's specific competitive dynamics.
Why Houston for Digital Marketing?
Houston's economy generates $600+ billion in GDP, but its digital marketing market is surprisingly fragmented. Many agencies here focus on a single channel — SEO or paid — and miss the full-funnel picture. Energy companies, medical device manufacturers, and professional services firms in Houston need multi-channel strategies that connect brand awareness to pipeline. Our proximity in Dallas means we can be on-site for quarterly reviews while keeping your retainer costs 40-60% below pure Houston agency rates.
- Houston metro has 7.3 million residents and 250,000+ businesses
- Energy sector alone spends $1.8 billion annually on digital marketing in the region
- Texas Medical Center is the world's largest — healthcare marketing demand is massive
- Our Dallas HQ is 45 minutes by air — we are on-site regularly for Houston clients
Digital Marketing Services in Houston
Campaigns built for Houston's key industries. Every channel tracked, every dollar accounted for in GA4.
SEO for Houston Businesses
Local SEO for Houston service businesses and technical SEO for enterprise sites. Google Business Profile optimization across Houston neighborhoods, content strategies targeting high-intent industry keywords, and link building from Houston-area publications and industry directories.
PPC & Paid Search Management
Google Ads and Microsoft Advertising campaigns for Houston B2B and B2C companies. We manage energy sector keywords that can run $45-80 per click by building tight ad groups, aggressive negative keyword lists, and landing pages that convert at 8-15%. Average CPA reduction of 35% in the first quarter.
Social Media & LinkedIn Marketing
LinkedIn is the dominant B2B channel for Houston energy and professional services. We build thought leadership campaigns, sponsored content strategies, and InMail sequences that generate qualified meetings. Meta Ads for consumer-facing Houston brands targeting by zip code and interest.
Content Marketing & Thought Leadership
White papers, case studies, and blog content for Houston companies that need to establish authority. Energy transition content, healthcare technology explainers, and industry-specific pieces that rank on Google and convert readers into leads. 12-20 pieces per month per client.
Email Marketing & Automation
HubSpot and GoHighLevel campaigns for Houston sales teams. Automated sequences for trade show follow-up, proposal nurturing, and customer retention. Houston energy companies see 3-5x higher response rates with personalized, industry-specific email sequences vs. generic templates.
Analytics & Attribution
GA4 setup, offline conversion tracking, and multi-touch attribution models for Houston enterprises. Many Houston B2B companies have 6-12 month sales cycles — we build attribution that tracks the full path from first click to closed deal, not just last-touch.
Industries We Serve in Houston
Houston's economy is anchored by a few major sectors, and we have campaign playbooks for each one.
Energy & Oil and Gas
Digital marketing for upstream, midstream, and downstream energy companies. LinkedIn campaigns targeting procurement officers, SEO for equipment and service keywords, and content marketing that positions Houston energy companies as thought leaders during the energy transition.
Healthcare & Life Sciences
Patient acquisition and physician referral campaigns for hospitals, clinics, and medical device companies in the Texas Medical Center ecosystem. HIPAA-compliant landing pages, Google Local Service Ads, and content strategies for complex medical topics.
Engineering & Industrial Services
Lead generation for engineering firms, industrial manufacturers, and construction companies along the Houston Ship Channel. Targeted Google Ads for niche industrial keywords, trade publication placements, and LinkedIn campaigns reaching project managers and procurement teams.
Maritime & Logistics
Digital visibility for freight forwarders, customs brokers, and logistics companies operating around the Port of Houston. SEO for shipping and logistics keywords, Google Ads targeting importers and exporters, and content that ranks for supply chain management queries.
How We Work with Houston Teams
Dallas-based strategy, Houston-ready execution. We are on-site quarterly and available by video any day.
Discovery & Audit
We review your current marketing stack — ad accounts, SEO performance, email lists, and analytics setup. For Houston clients, we do the initial deep-dive via video with an option for on-site at your office. You get a full audit document within one week.
Strategy & Channel Selection
Based on your industry, budget, and competitive environment in Houston, we recommend the right channel mix. An energy services company gets a different playbook than a consumer healthcare brand. We define KPIs, set 90-day targets, and build the campaign calendar.
Campaign Build & Launch
Ad creative, landing pages, content assets, and automation workflows built and reviewed before launch. We configure GA4 conversion tracking, UTM structures, and call tracking so every lead source is identified. Campaigns go live within 2-3 weeks.
Weekly Optimization
Our team monitors campaigns daily and makes bid adjustments, creative swaps, and budget shifts in real time. Weekly reports delivered every Monday with clear metrics: leads, CPL, ROAS, and pipeline value. No fluff, just numbers and next actions.
Quarterly Strategy Reviews
In-person or video quarterly reviews where we assess what is working, what is not, and where to invest next. We bring competitive intelligence on what other Houston companies in your space are doing and recommend strategic shifts based on market data.
Ready to get started? Let's discuss your project.
Flexible Engagement Models
Houston businesses get Dallas HQ-quality strategy at rates 40-60% below what pure Houston agencies charge.
Full-Service Retainer
Complete digital marketing management covering SEO, PPC, social, content, and email. Includes a dedicated strategist, weekly reports, and quarterly on-site reviews in Houston.
Custom pricing based on your requirements
- Dedicated strategist with Houston industry experience
- SEO, PPC, social media, content, and email all included
- Weekly performance reports and monthly strategy calls
- Quarterly on-site reviews at your Houston office
- Ad spend management from $5K-$500K/month
- Minimum 3-month engagement
Project-Based
Defined-scope marketing projects for Houston companies. SEO audits, campaign launches, HubSpot migrations, or brand positioning work with fixed deliverables and timelines.
Custom pricing based on your requirements
- Fixed scope and timeline defined upfront
- Milestone-based payments tied to deliverables
- Video kickoff with optional on-site in Houston
- Full documentation and playbooks included
- Typical projects: 4-12 weeks
- Ideal for audits, launches, and platform setup
Consulting & Strategy
Strategic guidance for Houston companies with in-house marketing teams. We build the plan, set up tracking, and train your people to execute.
Custom pricing based on your requirements
- Full marketing audit and competitive analysis
- Custom strategy with 90-day execution roadmap
- GA4 and conversion tracking configuration
- Team training sessions via video or on-site
- Monthly advisory calls for ongoing direction
- Best for companies with internal marketing staff
Digital Marketing in Houston Questions Answered
Quick answers to the questions we hear most often.
Our headquarters is in Dallas at 11816 Inwood Rd #1126. Houston is a 45-minute flight away, and we visit Houston clients quarterly for in-person strategy reviews. Day-to-day communication happens over video, Slack, and email — most Houston clients say they forget we are not down the street.
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Ready to Get Started with Digital Marketing in Houston?
Let's discuss your project and discover how we can help you achieve your business goals with our expert team.