How do I handle different prices for different customers?

We build a pricing engine that supports multiple levels: list price, customer group price, contract price, volume discounts, and promotional pricing. Prices can be managed in your ERP and synced to the e-commerce platform, or managed directly in the platform with ERP override capability. Each customer logs in and sees only their prices.

What about customers who still want to order by phone or email?

The portal doesn't replace your sales team — it gives them a tool. Sales reps can log in on behalf of customers (impersonation mode), build orders, and process them. Phone orders go through the same system. Over time, most B2B clients see 50-70% of order volume shift to self-service because it's easier for the buyer.

How do you integrate with our ERP?

We build a middleware layer between your e-commerce platform and ERP. This handles data transformation, error handling, retry logic, and conflict resolution. We support REST APIs, SOAP, and direct database connections. Common ERPs we integrate with: NetSuite, SAP Business One, Microsoft Dynamics 365, Sage, and Acumatica.

What about buyers who use procurement systems like Ariba or Coupa?

We build punchout catalog integration so enterprise buyers can shop your store from within their procurement system. The buyer 'punches out' to your site, fills their cart, and the cart data transfers back to their procurement system for internal approval. We support cXML and OCI protocols.

How long does a B2B e-commerce project take?

A basic B2B portal takes 10-14 weeks. A full-featured platform with ERP integration, custom pricing, and approval workflows takes 16-24 weeks. Enterprise builds with punchout, EDI, and complex business logic run 6-12 months. The ERP integration work is usually what determines the timeline.

B2B E-Commerce

B2B E-Commerce That Works Like B2B Actually Works

B2C platforms pretending to be B2B don't cut it. Your buyers need custom pricing per account, quote workflows, bulk ordering, net-30 terms, and integration with your ERP. We build B2B platforms that handle the complexity your business actually has.

150+ Projects Delivered

60% Cost Savings

24/7 Support

50+ Happy Clients

What is B2B E-Commerce Development?

B2B e-commerce development means building online ordering platforms designed for business-to-business transactions. Unlike B2C stores where everyone sees the same price and checks out with a credit card, B2B e-commerce involves negotiated pricing per customer, complex approval workflows, purchase orders, net terms, tiered discounts based on volume, and integration with ERP and procurement systems. The goal is to move your buyers from phone calls, emails, and fax orders to a self-service portal that's faster for them and cheaper for you to operate.

Customer-specific pricing, catalogs, and payment terms
Quote request and approval workflows for large orders
Integration with ERP systems (NetSuite, SAP, Dynamics) for real-time inventory and pricing
Self-service portal where buyers can reorder, track shipments, and manage their account

B2B Capabilities

B2B E-Commerce Features

Built for the complexity of B2B — not a B2C store with a login wall slapped on top.

Account-Based Pricing & Catalogs

Each customer sees their negotiated prices, product availability, and minimum order quantities. Support for contract pricing, volume tiers, and customer-specific promotions.

Quote & Approval Workflows

Configurable quote request flows: buyer submits request, sales rep reviews and adjusts, buyer approves, order is placed. Multi-level approval chains for large purchases.

ERP & Inventory Integration

Real-time sync with NetSuite, SAP Business One, Microsoft Dynamics, or your custom ERP. Inventory, pricing, customer records, and order status flow bidirectionally.

Punchout & EDI Support

cXML and OCI punchout catalog integration for enterprise buyers using Ariba, Coupa, or Jaggaer. EDI 850/856/810 for automated PO processing.

Payment Terms & Credit Management

Net-30, net-60, and custom payment terms. Credit limit management, PO-based ordering, and integration with payment processors that handle B2B transactions.

Reporting & Sales Tools

Sales rep dashboards, customer order history analytics, reorder predictions, and territory management. Give your sales team visibility into what their accounts are doing online.

Use Cases

B2B E-Commerce Across Industries

B2B e-commerce isn't one-size-fits-all. Here's how different industries use it.

Industrial Distribution

Industrial Parts Distributor

Built a B2B portal for a distributor with 80,000 SKUs and 2,500 dealer accounts. Each dealer sees their contract prices, can reorder from their history with one click, and track shipments in real time. Synced with SAP Business One. Online orders went from 5% to 62% of total volume in 18 months, saving $400K/year in order processing costs.

Food & Beverage

Wholesale Food & Beverage

Custom ordering portal for a food distributor serving 800 restaurants. Features: recurring order schedules, cut-off time management, route-based delivery windows, and lot tracking for traceability. Integrated with their warehouse management system for real-time availability.

Healthcare & Medical

Medical Supply Company

HIPAA-compliant B2B platform for a medical device supplier. Role-based access (procurement, clinical staff, finance), contract pricing per hospital system, automated PO matching, and compliance documentation attached to every product.

Construction & Building

Building Materials Manufacturer

Trade portal for a building materials company with a two-tier distribution model (distributors and contractors). Different pricing levels, credit terms, and product access per tier. Integrated with their custom ERP and logistics system for delivery scheduling.

Our Approach

B2B E-Commerce Development Process

B2B is more complex than B2C. Our process accounts for that complexity from day one.

Step 1

Business Process Mapping

We map your actual sales process: how pricing works, how orders flow, what approvals are needed, which systems are involved. B2B e-commerce fails when it's designed around software assumptions instead of real business rules.

Step 2

Platform & Architecture Decision

Choose the right platform: Adobe Commerce (Magento) B2B, Shopify Plus with B2B features, OroCommerce, or custom-built. Decision based on catalog complexity, integration requirements, and your team's technical capability.

Step 3

ERP Integration Architecture

Design the data flow between your e-commerce platform and ERP. Define what syncs in real-time vs batch, how conflicts are resolved, and what happens when the ERP is down. This step prevents 80% of post-launch integration headaches.

Step 4

Development & Customer UAT

Build in sprints with your sales team and select customers testing along the way. B2B UX needs to be tested by actual buyers, not just your internal team. Their feedback shapes the product.

Step 5

Data Migration & Rollout

Migrate customer accounts, pricing agreements, and order history. Phased rollout: start with your top 20% of accounts, gather feedback, refine, then open to all customers.

Step 6

Training & Adoption

Train your sales team, customer service, and warehouse staff. Create customer-facing guides. The best B2B platform fails if your team can't support it or your buyers don't adopt it.

Ready to get started? Let's discuss your project.

Schedule a free consultation

Investment

B2B E-Commerce Pricing

B2B platforms are more complex than B2C — pricing reflects the integration work and custom business logic involved.

B2B Essentials

For businesses starting with online B2B sales. Core ordering functionality with basic pricing rules and integration.

Custom pricing based on your requirements

Customer account management with login
Tiered pricing (up to 5 price levels)
Product catalog with search and filtering
Basic ERP integration (one-way sync)
Order history and reordering
Mobile-responsive design

B2B Professional

For established B2B businesses with complex pricing, approval workflows, and deep ERP integration requirements.

Custom pricing based on your requirements

Account-specific pricing and catalogs
Quote request and approval workflows
Bidirectional ERP integration (real-time)
Payment terms and credit management
Sales rep impersonation and dashboards
Advanced reporting and analytics
Multi-warehouse inventory visibility

B2B Enterprise

For large manufacturers and distributors with multi-tier distribution, punchout requirements, and complex business rules.

Custom pricing based on your requirements

Multi-tier pricing and distribution models
Punchout catalog (cXML, OCI) integration
EDI 850/856/810 support
Custom business rule engine
Multi-brand / multi-site architecture
Dedicated infrastructure and SLA
12-month support and evolution retainer

All plans include a free consultation and project assessment

FAQ

B2B E-Commerce Development Questions Answered

Quick answers to the questions we hear most often.

Still have questions?

Can't find what you're looking for? Our team is here to help.

Shopify Plus now has native B2B features: customer-specific pricing, company accounts, net terms, and draft orders. It works well for straightforward B2B with fewer than 10,000 SKUs and simple pricing rules. For complex scenarios (punchout, EDI, multi-tier distribution, advanced quoting), you'll need Adobe Commerce, OroCommerce, or a custom build.